Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its fall 2011 “The Why? Behind the Buy™” report with results from a nationwide survey that collects data on grocery shopper habits heading into the winter months. Shopper trends in the current survey include: Shoppers taking […]
Category: Marketing News
Posted in, Marketing News, National
Pillsbury Crescents, Shazam Partner for New TV Ad Spot
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is the first packaged foods company to leverage Shazam’s discovery service, The “Holiday Ideas Made Easy” 15-second television spot is airing on national networks through the end of December. In […]
Posted in, Marketing News, National
Save Mart Supermarkets Selects Vertis Communications
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed-to-market of compelling inserts […]
Posted in, Marketing News, National
Duracell Launches Holiday Insurance Program
Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly giveaways and access to toy reviews from real kids. Duracell is hosting a special concert on Facebook with Chris Daughtry on Dec. 14. In order to watch the concert, consumers “like” Duracell’s […]
Posted in, Marketing News, National
Smithfield and Safeway Launch Contest to See Paula Deen
During the month of November, shoppers at any Safeway Inc. Division store who purchase a participating Smithfield product using their in-store Club Card will be eligible to win tickets to the upcoming Paula Deen LIVE show in Sacramento, Calif., on Feb. 3. Participating Safeway Inc. Division stores include U.S. locations of Safeway, Pak’n Save, Vons, […]
Posted in, Marketing News, Midwest
Supervalu Sales Down, Same Store Sales Improve
Hyperlocal merchandising strategy is beginning to pay off by Terrie Ellerbee/associate editor Minneapolis-based Supervalu Inc. has been focusing on merchandising, connecting stores across its network based on similarities—for example, having a university in town—and on growing its private label line. The company reported second quarter fiscal 2012 net sales of $8.4 billion, down from $8.7 […]
Posted in, Marketing News, Midwest
Spartan Stores Retail Sales Up 2.9 Percent
Comp Sales decrease 1.3 percent as Michigan jobless rate rises by Terrie Ellerbee/associate editor Spartan Stores reported a nearly 3 percent increase in net sales in its retail segment in the second quarter. The increase was attributed to rising retail fuel prices and volume, as well as to rolling out the Yes Rewards loyalty program […]
Posted in, Marketing News, Midwest
AWG Reports Record Sales of $7.25B
Year-end rebate also a record, $151.6 million paid to members Associated Wholesale Grocers Inc. (AWG) of Kansas City, Kan., achieved record sales of $7.25 billion in 2010, up $200 million from the prior year. AWG’s most recent year-end rebate also was a record 2.64 percent, amounting to $151.6 million paid to its members. In 2011, […]