Posted in, Marketing News, Midwest

Supervalu Sales Down, Same Store Sales Improve

Hyperlocal merchandising strategy is beginning to pay off by Terrie Ellerbee/associate editor Minneapolis-based Supervalu Inc. has been focusing on merchandising, connecting stores across its network based on similarities—for example, having a university in town—and on growing its private label line. The company reported second quarter fiscal 2012 net sales of $8.4 billion, down from $8.7 […]

Posted in, Marketing News, Southeast

Sweet Georgia Blues Move Ahead With New Campaign

The promotion and education of Georgia blueberries by the Georgia Blueberry Commission continues to move full-steam ahead as the third-largest producing state of blueberries is poised to grow even further in 2012. With an exciting new marketing campaign that includes representation by Southern Living cookbook author and chef, Rebecca Lang, as well as a relationship […]

Posted in, Marketing News, National

Anderson Will Lead Foundation for Industry Talent Board

The board of directors of the PMA’s Foundation for Industry Talent met to focus on the Foundation’s goals and objectives for 2012 and beyond at PMA’s 2011 Fresh Summit International Convention & Exposition in Atlanta. Chairman of the Board John Anderson, chairman, president and CEO of The Oppenheimer Group, Coquitlam, British Columbia, Canada, is joined […]

Posted in, Marketing News, National

Schultz to Retire as Valassis CEO

Alan Schultz, who orchestrated an acquisition that doubled his company’s revenue and then later led it through a legal triumph over its archrival, will retire as president and CEO of Livonia, Mich.-based marketing giant Valassis Communications Inc. in December. Shultz, 52, will be replaced by longtime Valassis executive Rob Mason, the company said in a […]