With tightened family budgets, Stop & Shop is re-introducing its Guaranteed Value product line with a new look and new products at affordable prices. All of the approximately 200 Guaranteed Value products have been quality tested and Stop & Shop will continuously be adding new items to help customers save throughout the store. Customers will […]
Category: Marketing News
Posted in, Marketing News, National
Jolly Rancher Launches New Product with Video Contest
The Jolly Rancher® brand is introducing a unique way to enjoy bold fruit flavor with Jolly Rancher Crunch ‘N Chew® candy. With a crunchy candy shell and a soft, chewy center, new Jolly Rancher Crunch ‘N Chew combines the bold fruit flavors of original Jolly Rancher Hard Candy with the chewiness of Jolly Rancher Chews. […]
Posted in, C-Store News, Marketing News, Suppliers, West
AWMA Expo Sells Out, Space Being Added
The American Wholesale Marketers Association’s (AWMA) 2012 Expo is sold out, but space is being added to accommodate additional manufacturers at the group’s annual convention event—to be held Feb. 15-17, at the Paris Hotel in Las Vegas, Nev. “We are intent on making sure that each year the AWMA show introduces new features and activities. […]
Posted in, Beverage News, Center Store, Marketing News, National
Dr Pepper Celebrates Heritage with ‘One-of-a-Kind’ Campaign
For more than 125 years, Dr Pepper has celebrated being “one of a kind.” Today, the brand gives a nod to its heritage and celebrates the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly […]
Posted in, Marketing News, National
Pacific Natural Foods Redesigns Packaging
Tualatin, Ore.-based Pacific Natural Foods, a leader in the organic and natural food industry, is rolling out new packaging on its soup, broth and non-dairy beverage lines this year. The updated look will have greater impact on shelf, making the products easier to find and purchase, according to the company. The redesign includes a modernized […]
Posted in, Marketing News, Northeast
Vitasoy USA Appoints Rolnick VP Sales, Marketing
Vitasoy-USA, a North American tofu and Asia pasta innovator based in Ayer, Mass., has appointed Susan Rolnick as VP of sales and marketing. In making the announcement, President and CEO Walter M. Riglian said, “Susan Rolnick is a dynamic sales and marketing leader who has demonstrated success across many facets of our business, including sales, […]
Posted in, Marketing News, Northeast
Emerald Nuts Midnight Run Attracts 6,000 Runners
San Francisco-based Diamond Foods says its Emerald Nuts Midnight Run in New York City’s Central Park reached new levels of success in building brand awareness among consumers who embrace healthy, active lifestyles. The four-mile run, held at midnight each New Year’s Eve in New York, featured a fireworks display and costume contest. Emerald Nuts, title […]
Posted in, Equipment & Technology, Marketing News, Southeast, West
Revionics Signs Grocer for Price Optimization Software
Roseville, Calif.’s Revionics Inc. has signed K-VA-T Food Stores to use its price optimization software, reports the Sacramento Business Journal. K-VA-T Food Stores is based Abingdon, Va. It operates 104 grocery stores, with 76 pharmacies and 71 gas stations under the Food City, Super Dollar, and Gas ‘N Go brands in Kentucky, Virginia and Tennessee. […]