In 2011, grocery product marketers reduced the total quantity of coupons in the marketplace, while HBC marketers maintained a steady volume of coupons to promote their products to frugal-minded shoppers, according to the 2012 Coupon Facts Report, issued by NCH Marketing Services, a Valassis company. A total of $470 billion in coupon value was offered […]
Category: Marketing News
Posted in, Marketing News, Northeast
New Jersey’s Doherty Receives FMI Association Executive Award
Linda M. Doherty, president and CEO of the New Jersey Food Council (NJFC), received the Food Marketing Institute (FMI) Donald H. MacManus Association Executive Award on March 28 in recognition of her outstanding leadership and accomplishments in the food distribution industry. The award was presented at FMI’s Day in Washington. “Linda works diligently to represent […]
Posted in, Marketing News, Southeast
Food Lion’s Brand Strategy Unveiled in Stores in Three States
On March 28 Food Lion launched its new brand strategy in 268 stores in Virginia, West Virginia and North Carolina. The changes focus on lower prices on thousands of products, quality store brands, produce and a better overall shopping experience. These markets are the first stores in 2012 to unveil the new strategy, which Food […]
Posted in, Marketing News, National, Suppliers
Callaghan to Retire from Pepperidge Farm; Britt is Successor
Pat Callaghan, 61, plans to step down as president of Pepperidge Farm at the end of the Campbell Soup Co.’s fiscal year on July 31, after more than 30 years of service. Campbell named Irene Chang Britt, 49, currently Pepperidge Farm’s chief strategy officer, as the new president. Britt will be based at Pepperidge Farm’s […]
Posted in, Beverage News, Marketing News, National
Tyson Partners With Jose Cuervo, Tabasco For Coupon Promotion
Tyson Foods Inc. will partner with Jose Cuervo and Tabasco hot sauce for a spring and early summer savings promotion, available in stores and online from April 30-June 29. Consumers will save with in-store coupons for $1 off 2 pounds or more of Tyson wings or boneless wings from the deli department, 75 cents off […]
Posted in, Marketing News, National
Harris Poll Study Identifies Brands With Staying Power
According to Harris Poll, 15 brands hold an eight-time consecutive run at the top of the 23rd annual EquiTrend study that measures equity of more than 1,500 brands across 127 categories. Within this list are “mega-brands” that in essence came to define their respective categories, like Coca-Cola, Oreos, Gatorade, Subway Restaurants and Life Savers. All […]
Posted in, Marketing News, National, Perishables
Midan Marketing Maps Out Seven Meat Industry Trends
Midan Marketing has released the first report in “The Consumers’ Case,” the marketer’s ongoing effort to help the meat industry keep its pulse on the ever-changing consumer and meet their needs. From Midan Marketing’s webinar on March 20, seven trends emerged, with corresponding implications for grocers. Non-Existent “Average” Consumer In today’s changing world, there is […]
Posted in, Marketing News, National
Kraft Foods Changing Its Name
The name “Kraft Foods” has been around for decades, but the maker of all sorts of cereals, snacks and other well-known food products says it’s time to go in another direction, starting with a name change, The Atlanta Journal-Constitution reports. Pending shareholder approval, Kraft Foods will become Mondelez International. The company, which is splitting into […]