Garner, North Carolina-based Butterball has released its 2023 Thanksgiving Outlook Report, revealing consumer plans and sentiment. According to the findings, people are optimistic and planning to celebrate – with turkey as the centerpiece – again this year, but inflation is top of mind for many. Notably, 79 percent of consumers who plan to celebrate Thanksgiving expect inflation to impact […]
Category: Marketing News
Posted inMarketing News, Southeast
The Fresh Market To Sponsor Season 12 Of ‘VeryVera’ Show
Teaming up with Southern cooking show host, entrepreneur and cookbook author Vera Stewart, Greensboro, North Carolina-based The Fresh Market will be the title grocery sponsor and brand featured on season 12 of “The VeryVera Show.” Airing in 42 markets across the country, each 30-minute episode of “The VeryVera Show” features guests, savory recipes, diversity in food preparation, surprises and […]
Posted inAssociation News, Marketing News, Merchandising News, National
FMI Report: Parents Buying Groceries Online More Often
The most recent survey of grocery shoppers’ spending habits and attitudes by FMI – The Food Industry Association found that parents are using online grocery shopping more than most consumers. According to FMI’s “Back to School” report, 42 percent of parents noted a year-over-year increase in frequency for buying groceries online. As a group, they […]
Posted inMarketing News, Corporate Store News, West
Save Mart, Lucky Stores Begin Monopoly Savings Game
Modesto, California-based Save Mart and Lucky stores have launched their “Monopoly Kick Off the Savings” collect-and-win game. Through Oct. 31, Save Mart and Lucky shoppers throughout California and Western Nevada have a chance to win prizes and money-saving offers valuing more than $25 million. “We are excited to offer our shoppers incredible savings and prizes that range in value from instant […]
Posted inOnline Grocery Technology, Marketing News, National
Instacart Campaign Helps Parents Prep For School Year
Instacart has begun a six-week back-to-school campaign that spans more than 1,400 retail banners in the U.S. and Canada. The “You’ve Got This, Parents” program covers fresh groceries for breakfast and lunch, school supplies, sports equipment, backpacks, kids’ clothing, electronics and other everyday essentials. The effort, which marks Instacart’s biggest back-to-school campaign, includes brands such […]
Posted inMarketing News, National
C.A. Fortune Boosts West Coast Presence With Navigator Sales & Marketing
C.A. Fortune, a consumer brands agency headquartered in Chicago, has announced the addition of Navigator Sales & Marketing to enhance its West Coast customer connectivity and retail activation capabilities. Founded in 2012, Navigator Sales & Marketing is a regional sales and marketing agency based in Southern California. The transaction closed July 17. Navigator has aimed to […]
Posted inMarketing News, Merchandising News, National
Study: Regional Grocers Face Mounting Online Competition From Walmart
New research from Mercatus illustrates how much Walmart will continue to challenge regional grocers’ e-grocery business. The retail giant enjoys on average a 15 percent price advantage online based on a large basket of groceries in the U.S. In addition, Walmart relies little on service fees to support the cost of pickup operations, and it […]
Posted inMarketing News, Amazon Fresh, National, Whole Foods
Report: Major Retailers Best Prepared For Next Three Decades
A recent report from dunnhumby found that Amazon, H-E-B, Costco, Sam’s Club and Walmart are best positioned for 2053, when the U.S. grocery retail industry will be worth $1.9 trillion, more than double its size today. In “Grocery 2053: A Data-Driven Gaze into The Future,” dunnhumby included the largest 35 U.S. retailers across conventional, mass, […]