Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Category: Marketing News
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Posted in, Equipment & Technology, Marketing News, National
MyWebGrocer Wins 2012 Marcom Gold Award
MyWebGrocer’s Brand Activation Suite has won a Gold Level MarCom Award in the web elements/ads category. The international competition recognizes outstanding creative achievement by marketing and communication professionals, and for the 2012 award chose winners from more than 6,000 entries. MyWebGrocer (MWG) is a leading provider of digital solutions for the grocery industry. The Brand Activation […]
Posted in, Marketing News, Southwest
United’s Market Street Brand Gets New Logo
United Supermarkets officially unveiled a new logo for its Market Street store chain on Dec. 5, just as it readies to open the 11th location for the banner. The new mark was revealed during a ceremony at the store, which is due to open on Jan. 9 at 19th and Quaker in Lubbock. The logo […]
Posted in, Marketing News, National
Mars Inc. Recognized With NASCAR Marketing Achievement Award
Mars Inc. was honored Thursday with the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, held at Encore at Wynn Las Vegas. Throughout its 23-year partnership, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy that spanned across multiple activations, including: intellectual property, promotions, public relations, […]
Posted in, Beverage News, Marketing News, National
Coca-Cola, Endomondo Partner To Encourage Fitness And Fun
Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]
Posted in, Beverage News, Marketing News, National
Marley Coffee Appoints Chris Hopkins SVP Of National Accounts
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins, who has more than 20 years of food and beverage sales experience, will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience […]
Posted in, Beverage News, Marketing News, National
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]