This summer, Louisville, Ky., will pilot market the new 12-oz. Bud Light Vented Can—an innovation featuring a first-of-its-kind, self-contained venting tab that delivers what Anheuser-Busch calls the “smoothest drinking experience in a can.” The integrated tab design gives consumers the freedom to enjoy the superior drinkability of Bud Light in a vented can without the […]
Category: Marketing News
Posted in, Marketing News, National
Avocados From Mexico Implements New $36M Marketing Strategy
Avocados from Mexico Inc. (AFM), the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and propel the Avocados from Mexico brand. To implement this strategy, Tim O’Connor, CEO of AFM, will appoint Arnold Worldwide as integrated agency of record and Ketchum as PR agency of […]
Posted in, Beverage News, Marketing News, West
San Fran Sues Monster For Marketing To Kids Despite Alleged Health Risks
San Francisco City Attorney Dennis Herrera has filed a lawsuit against Monster Beverage Corp. for allegedly violating California law with its marketing of highly caffeinated energy drinks to children as young as 6 years old, despite scientific findings that such products may cause “significant morbidity in adolescents” from elevated blood pressure, brain seizures and severe […]
Posted in, Marketing News, National
Waldo Hidden On Wrapper Of New Chocolate Bar
Praim Group, the food licensing, marketing and distribution company, announced on Monday its agreement to create and distribute a line of all-natural chocolate bars featuring Where’s Waldo?® The four limited-edition collectible designs feature two everyday and two holiday SKUs. The 3.5-oz. milk chocolate bars are kosher; MSRP is $1.99-$2.49. The packaging features Where’s Waldo scenes […]
Posted in, Marketing News, National
KCBS, Under New Ownership, Becomes BeaconUnited Cincinnati
Former KCBS CEO and owner Sarsgard has left the company Co-Sales Co. of Arizona and Carlin O’Brien of Illinois, along with John Rutherford and John Schipper of Cincinnati, have completed the acquisition of KCBS, a Cincinnati-based sales and marketing agency. “We are pleased to announce new ownership for KCBS, which will now be called BeaconUnited […]
Posted in, Beverage News, Marketing News, National
Budweiser’s First Tweet Announces Birth Of Baby Clydesdale
Budweiser has launched its first-ever Twitter account, which went live Sunday evening. The brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first photo of a member of the elite “Budweiser Clydesdales Class of 2013,” a 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet. Using #clydesdales, […]
Posted in, Marketing News, National
Getting On Grocers’ Shelves Is Only Half The Battle, Says Gourmet Ads
For food manufacturers and specialty food producers attending the 38th annual Winter Fancy Food Show this week in San Francisco, sealing the deal with a distributor or grocery chain means your products will run off the shelves, right? Not exactly. According to global food advertising network Gourmet Ads, the real challenge is getting out in […]
Posted in, Marketing News, National
M&M’S Unveils New Marketing Campaign: ‘Better With M’
Mars Chocolate North America has introduced M&M’S Brand’s new integrated marketing campaign called “Better With M,” which includes a new 30-second television commercial that will air during the first quarter of Super Bowl XLVII. “‘Better With M’ showcases how M&M’S irresistible chocolate makes moments more fun and delicious,” said Roy Benin, chief consumer officer for […]