Crunch Pak, an industry leader in fresh sliced apples, is offering a back-to-school promotion via its electronic billboard in New York City’s Time Square. Beginning Sunday, the electronic billboard will carry a message asking consumers to “text the word APPLES to the number 65047” for a special offer. When consumers do, they will be sent a […]
Category: Marketing News
Posted in, Marketing News, National
Sweet Georgia Peaches Launch YouTube Channel
As part of its ongoing promotional and educational program, the Georgia Peach Council has launched a YouTube channel to inform consumers about one of the state’s most popular crops. The YouTube channel includes videos to introduce consumers to the prominent growers who bring their Sweet Georgia Peaches to grocery stores, as well as informational segments […]
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Champion Skiier Randall To Promote Alaska Seafood
The Alaska Seafood Marketing Institute (ASMI) has tapped Nordic skiing World Champion Kikkan Randall to help it promote the health and fitness benefits of Alaska seafood. “Kikkan Randall is the perfect fit as an ambassador for Alaska Seafood,” says Mike Cerne, executive director of ASMI, a public-private partnership between the state of Alaska and the […]
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Crunch Pak Billboard Shines During Summer Solstice Celebration In NYC
Crunch Pak is now part of the electronic commerce in New York City’s Times Square. The Cashmere, Wash., sliced apple company made its presence known Friday, with an electronic billboard prominently on display during the summer solstice celebration. Read more about the sign here.
Posted in, Beverage News, Marketing News, West
Essentia Water Sponsoring Super Summer Hydration Giveaway
Essentia Water will kick off its Super Summer Hydration Giveaway on Friday, June 21. The 50-day online promotion that runs through Aug. 9 is hosted at www.EssentiaWater.com/Super and on Essentia’s Facebook page. Contestants over the age of 18 will share their favorite ways to stay hydrated by posting a brief paragraph or photo on Essentia’s […]
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Louisville Is Pilot Market For New Bud Light Vented Can
This summer, Louisville, Ky., will pilot market the new 12-oz. Bud Light Vented Can—an innovation featuring a first-of-its-kind, self-contained venting tab that delivers what Anheuser-Busch calls the “smoothest drinking experience in a can.” The integrated tab design gives consumers the freedom to enjoy the superior drinkability of Bud Light in a vented can without the […]
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Avocados From Mexico Implements New $36M Marketing Strategy
Avocados from Mexico Inc. (AFM), the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and propel the Avocados from Mexico brand. To implement this strategy, Tim O’Connor, CEO of AFM, will appoint Arnold Worldwide as integrated agency of record and Ketchum as PR agency of […]
Posted in, Beverage News, Marketing News, West
San Fran Sues Monster For Marketing To Kids Despite Alleged Health Risks
San Francisco City Attorney Dennis Herrera has filed a lawsuit against Monster Beverage Corp. for allegedly violating California law with its marketing of highly caffeinated energy drinks to children as young as 6 years old, despite scientific findings that such products may cause “significant morbidity in adolescents” from elevated blood pressure, brain seizures and severe […]