Oklahoma City, Oklahoma-based Schraad Sales & Marketing has realigned its Fresh Division Teams under the leadership of Chief Strategic Officer Patrick Thompson and Nathan Nixon, VP strategy of fresh. The restructure includes the promotions of Tom Williams, Clay Jones and Sherry Wood and the addition of Codie Hair to the team. According to Schraad, the […]
Category: Marketing News
Posted inExecutive News, Marketing News, Northeast
Tops Promotes Dowdle To Marketing Coordinator
Tops Friendly Markets has promoted Jillian Dowdle to marketing coordinator. In her new role, Dowdle will be responsible for managing in-store digital screens and assisting with collecting and coordinating information between the marketing and merchandising teams to aid in the development of creative briefs. She will also assist with developing, maintaining and ensuring successful implementation of […]
Posted inStater Bros. Markets, Executive News, Marketing News, West
Stater Bros. Markets Promotes Singler To VP Integrated Marketing
Stater Bros. Markets has promoted Denise Singler to VP integrated marketing. In this position, Singler will report to Stater Bros. SVP and CMO Rebecca Calvin and will be responsible for ensuring that Stater Bros.’ brand integrity and strategy are consistent across all touchpoints. This includes the direction of the company’s brand experience and how customers and company teammates feel about the Stater Bros. […]
Posted inGelson's, Grocery Store Equipment, Marketing News, Online Grocery Technology, West
Gelson’s, Rove Partner For EV Charging Centers
Gelson’s has finalized a partnership with Rove, a developer and operator of full-service electric vehicle charging centers, to provide food and beverage services. Rove will launch by building an initial six locations in Southern California beginning this year, with 20 charging centers planned by 2026. The deal represents a first-of-its-kind retail brand partnership for Gelson’s. ReCharge by […]
Posted inOnline Grocery Technology, Marketing News, National
Report: Online Grocery Shoppers Expect Omnichannel Convenience
Acosta Group’s annual online grocery report reflects a slight uptick over last year, with 55 percent of shoppers buying groceries online at least some of the time. According to the report, the upward trend is driven by more consumers who are buying online regularly but still shopping mostly in-store. Research was conducted July 7-13 with […]
Posted inOnline Grocery Technology, Marketing News, Midwest
Strack & Van Til Offers Personalized Digital Circulars
Ideal by Design House has introduced a new marketing concept to support Highland, Indiana-based Strack & Van Til’s 22 neighborhood stores with digital circulars personalized to each customer’s purchase behavior. The process was developed in conjunction with Birdzi, a provider of one-to-one personalization, advanced analytics and loyalty for Strack and Van Til and other grocery […]
Posted inMarketing News, Southeast
Alliance Retail Group Introduces ARG Marketing
Hendersonville, Tennessee-based Alliance Retail Group has announced the formation of ARG Marketing, which will allow it to move all ARG businesses under one group to drive retailer success in the independent grocery space. Leveraging the scale of 1,400 independent retailers for digital marketing, ARG Marketing will simplify complex solutions to engage consumers, maximizing marketing dollars […]
Posted inOnline Grocery Technology, Marketing News, National
Walmart’s Online Grocery Sales Reach Record High
Walmart captured nearly 36 percent of all U.S. eGrocery sales in the second quarter of 2023, up more than 5 percentage points from the prior year and its highest share to date, according to the new report, “Measuring the Online Grocery Market: eGrocery Share in the U.S.,” created by Brick Meets Click and sponsored by […]