Norseland Inc. of Darien, Conn., has appointed Carter Califri as GM of sales and marketing. “With 20 years experience in sales and trade marketing, Carter’s breadth of knowledge in consumer goods, focused management style, keen customer insight and close associations in the retail field are vital assets that will lead our team in building stronger […]
Category: Marketing News
Posted in, Marketing News, National
Kellogg’s Online Hub, Dias Grandiosos, Targets Latina Moms
Moms, young and old, often turn to their own mothers (and extended family) for advice, and now Kellogg’s is extending that community by bringing Latina moms together with Dias Grandiosos, a new digital platform featuring recipes, tips, articles and original content designed for Latinas and their families. Dias Grandiosos is a unique online community that […]
Posted inLipari Foods, Marketing News, Midwest
Energetic ‘Happy Days’ Lipari Food Show Kicks Off The Year
“Happy Days” was the theme this year for the Lipari Food Show, held April 9 in Novi, Mich. To set the Happy Days mood, shiny, new-looking 1950s-era cars were rolled into the Suburban Collection Showplace. The theme appeared to energize people, said Don Symonds, director of events and trade relations at Lipari Foods. “Every year […]
Posted in, Marketing News, National
Consumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’
A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the panelists confirming the increased use of technology to enhance the shopping experience as well as the desire among shoppers for more personal, relevant engagement from retailers (grocery stores, pharmacies and mass merchandisers) and brands […]
Posted in, Marketing News, National
Study Reveals Motivations Behind Millennials’ Brand Loyalty, Buying Power
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters, according to Mooslyvania, an independent digital advertising agency. The company recently conducted a survey that refutes the most common myths associated with this generation and presents data on what really motivates Millennials in how they think, shop, buy and continue purchasing their favorite brands. While there’s no cookie-cutter […]
Posted in, Marketing News, National
Sunshine Sweet Corn Launching First TV Ad Campaign
The Sunshine Sweet Corn Farmers of Florida (SSCF) is growing its marketing support for retailers this spring with its first-ever television advertising campaign. As part of a partnership with the Florida Department of Agriculture’s Fresh From Florida campaign, ads featuring Sunshine Sweet Corn will air in Indianapolis, Ind., Buffalo, N.Y., and Raleigh-Durham, N.C., from April […]
Posted in, Marketing News, National
Mondelez International Partners With Facebook
Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and […]
Posted in, Marketing News, National
Oscar Mayer Brand Mobile Device Simulates Smell, Sound Of Bacon Frying
The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to […]