Schwan’s Consumer Brands and the Red Baron, Freschetta and Tony’s pizza brands have introduced TailgateAtYourPlace.com, a new college football online platform. The new website is designed to be a one-stop shop for all things tailgating this fall football season, including entertainment tips for hosting game-day tailgate festivities, unique college football content and trivia, recipes, contests […]
Category: Marketing News
Posted in, Marketing News, National
Company Debuts Index That Measures Consumer Intent To Purchase New CPGs
Instant.ly, an on-demand consumer insights platform, today debuted the Instant.ly Shelf Score, an index measuring consumer intent to purchase recently introduced consumer packaged goods (CPG) products. Instant.ly Shelf Score evaluates the newest CPG market offerings and ranks 10 of the most innovative from that group by overall consumer interest. Instant.ly is provided by uSamp, a […]
Posted in, Marketing News, National
More Than 30 Brands Support Believe In Heroes Campaign
More than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign. Believe in Heroes benefits Wounded Warrior Project (WWP), a non-profit organization whose mission is to honor and empower wounded warriors. Since its inception […]
Posted in, Marketing News, Southeast
Mobile Apps: Providing Solutions Key To Greater Shopper Engagement
The growth of mobile apps in the food retail industry has been well documented, but recent research suggests that the key to generating consumer engagement with a store’s mobile app is to customize the functions to meet a store’s particular shoppers’ specific needs and interests. According to Nancy Childs, a professor of food marketing at […]
Posted in, Marketing News
Price Chopper Adds Food Rewards To Chopper Shopper Card
This month Price Chopper is adding more choices to its popular Chopper Shopper Rewards Card. Now, shoppers can choose between the existing fuel program or switch to the new food program, the Kansas-based grocer said July 11. With the Chopper Shopper Rewards program, every dollar the customer spends at Price Chopper earns points. For the […]
Posted in, Marketing News, Southeast
Georgia Peach Council Launches Summertime Marketing Campaign
Georgia Peach growers are gearing up for a plentiful crop, which is expected to peak in volume and quality next month. To highlight the outstanding flavor of the quintessential summertime fruit, the Georgia Peach Council has launched a new, seasonal marketing campaign aimed at both retailers and consumers. “There’s nothing like the taste of a […]
Posted in, Marketing News, National
Top 10 Showcase Products From GMDC’s 2014 HBW Conference Revealed
After a competitive showcase event featuring advanced technology for participating attendees, the Global Market Development Center (GMDC) has unveiled the Top 10 Scanned Showcase Products at this year’s Health Beauty Wellness (HBW) Marketing Conference. The 2014 HBW Conference was held in Orlando, Fla., at the Orlando World Center Marriott, May 29-June 2. The showcase room […]
Posted in, Marketing News, National
Nestea Revives The ‘Nestea Plunge’ Campaign
Nestea is bringing back the brand’s iconic “Nestea Plunge” with a new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle, according to the brand. To further support the product relaunch, the brand will offer a “Nestea Plunge Into […]