House Foods, a premium tofu purveyor since 1983, has unveiled a new look for its category-leading Tofu Shirataki noodles. The noodles now feature branding from NBC’s “The Biggest Loser” to encourage consumers to eat consciously and get in shape like the contestants on the show. “The Biggest Loser has been integral in showing Americans how to […]
Category: Marketing News
Posted in, Beverage News, Marketing News, Southeast
J.J. Taylor Distributing Florida Named 2014 Craft Beer Distributor Of The Year
The National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) have recognized J.J. Taylor Distributing Florida Inc. of Tampa, Florida, as the 2014 Craft Beer Distributor of the Year. The award, now in its eighth year, recognizes the beer distribution company that does the most to market, promote and sell craft beer. NBWA and BA presented […]
Posted in, Marketing News, Merchandising News, National, Perishables, Produce News
NatureSweet Tomatoes Partners With Susan G. Komen For Third Year
To show support for Breast Cancer Awareness Month, NatureSweet Tomatoes is continuing its partnership with Susan G. Komen and the fight to end breast cancer. NatureSweet will feature limited edition pink packaging nationwide through October 31 and will donate $100,000 regardless of sales. The in-store pink packaging and promotional materials will be featured on NatureSweet SunBursts […]
Posted in, Marketing News, National, Produce News
Sun-Maid Raisins, Chiquita Banana Bread Mix Launch ‘Sweeter-Together’ Campaign
Sun-Maid Raisins and Concord Foods are partnering on a new promotion, Sweeter Together, for the holidays. Through December, a range of recipes featuring Sun-Maid Raisins and Chiquita Banana Bread Mix will be available to consumers online at Sweeter-Together.com. In addition, instant redeemable coupons (IRC) for $0.55 off the purchase of Sun-Maid Raisins (12-oz. or larger) […]
Posted in, Beverage News, Marketing News, National
Original Light Beer Returns To Original Look On All Fronts
This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]
Posted in, Corporate Store News, Marketing News, Midwest, Perishables
Kroger Headquarters Building Goes Pink For Fifth Year
Kroger and Yoplait are partnering for the fifth year with the annual Sharing Courage campaign. Throughout October, Kroger will keep its headquarters in Cincinnati pink and display a 150-ft. promotional banner to show its support for fighting breast cancer. As part of the campaign, Yoplait, a General Mills brand, is partnering with Kroger to donate $20,000 to […]
Posted in, Center Store, Marketing News, National
Skippy Peanut Butter Launches New Marketing Campaign
The makers of the Skippy brand are launching a new multi-faceted regional ad campaign, the brand’s first in more than five years and the first under Hormel Foods’ ownership. After undergoing global positioning research for the Skippy brand, Hormel Foods says it discovered that consumers across the world believe peanut butter is one thing: simple […]
Posted in, Marketing News, National
Popchips Launches First-Ever National Television Campaign
Popchips Launches First-Ever National Television Campaign Sept. 22 was the launch date for Popchips’ first national TV campaign, in which it shares the “magic” of its creation of popped potato and veggie chips that have “all the flavor and half the fat of a greasy, fried chip.” The campaign is called “the popchips way.” The […]