Kroger and Yoplait are partnering for the fifth year with the annual Sharing Courage campaign. Throughout October, Kroger will keep its headquarters in Cincinnati pink and display a 150-ft. promotional banner to show its support for fighting breast cancer. As part of the campaign, Yoplait, a General Mills brand, is partnering with Kroger to donate $20,000 to […]
Category: Marketing News
Posted in, Center Store, Marketing News, National
Skippy Peanut Butter Launches New Marketing Campaign
The makers of the Skippy brand are launching a new multi-faceted regional ad campaign, the brand’s first in more than five years and the first under Hormel Foods’ ownership. After undergoing global positioning research for the Skippy brand, Hormel Foods says it discovered that consumers across the world believe peanut butter is one thing: simple […]
Posted in, Marketing News, National
Popchips Launches First-Ever National Television Campaign
Popchips Launches First-Ever National Television Campaign Sept. 22 was the launch date for Popchips’ first national TV campaign, in which it shares the “magic” of its creation of popped potato and veggie chips that have “all the flavor and half the fat of a greasy, fried chip.” The campaign is called “the popchips way.” The […]
Posted in, Corporate Store News, Marketing News, Midwest
Cub Foods Kicks Off Month-Long Customer Thank You Celebration
Cub Foods is marking more than 45 years in the Twin Cities with a month-long “Cub Days” customer appreciation campaign. Through Oct. 11, Cub will feature aggressive promotions, free samples and food demonstrations, major prize giveaways, local brand mascot appearances and more. Cub is holding the customer appreciation celebration to thank customers in the Minneapolis/St. Paul […]
Posted in, Grocery Industry, Marketing News, National
Pink Ribbon Produce Is Back For Ninth Year To Help Fight Breast Cancer
This October, Pink Ribbon Produce will continue its partnership with big names in the grocery industry to support the fight against breast cancer during Breast Cancer Awareness Month. Harris Teeter, Meijer and Price Chopper have once again joined together to support the National Breast Cancer Foundation (NBCF) by welcoming customers to take the Fresh Plate […]
Posted in, Marketing News, West
California Avocado Commission Expands Marketing Of Breakfast Campaign
The California Avocado Commission (CAC) has extended its program promoting the use of California avocados at breakfast with retail support materials, public relations outreach featuring registered dietitians spokespersons and digital media. Participating retailers have distributed a recipe booklet titled “Wake up to Breakfast” featuring simple, produce-rich recipes and nutrition information. In addition to being merchandised […]
Posted in, Marketing News, Midwest
Top Grocery Sackers Will Compete For Iowa ‘Best Bagger’ Title Friday
While many things change in the grocery industry from year to year, one item remains constant: a store’s appreciation for its customers and its most symbolic gesture of that sentiment—bagging their groceries. The annual Iowa Best Bagger Contest, hosted by the Iowa Grocery Industry Association (IGIA), is a tribute to this gratitude. Each year, approximately […]
Posted in, Marketing News, Northeast
Stonyfield, New England Natural Bakers Partner For In-Store Demos
New England Natural Bakers is partnering with Stonyfield, a leading organic yogurt maker based in Londonderry, N.H. Beginning this month and continuing throughout the year, the two companies will pair up their brands at a variety of retailers in select regions to raise consumer awareness of their unique product offerings and how they can be […]