Annie B’s, a small, family-owned company in Minnesota, has been given a gift itself: Its wooden box of caramels has been chosen as one of Oprah’s “Favorite Things” for 2014. The rustic gift box is filled with 35 caramels and is available in Original; Sea Salt Caramel; or assorted, which includes Original, Sea Salt Caramel […]
Category: Marketing News
Posted in, Marketing News, National, Perishables
Unilever U.S. Revamping Buttery Spreads Portfolio
Unilever U.S. says it is transforming its current buttery spreads portfolio, beginning with I Can’t Believe It’s Not Butter!, into new recipes made with real, simple ingredients like a blend of plant-based oils, purified water and a pinch of salt—and no artificial preservatives. The transformation of the spreads portfolio is part of what Unilever calls its […]
Posted in, Marketing News, National, Organic Natural
BrandStorm Launching New Natierra Superfoods Brand
BrandStorm Inc. is unveiling a new umbrella brand for its lines of superfoods, gourmet salts and on-the-go snacks. Inspired by CEO Thierry Olliver’s decade of world travels, Natierra not only harmonizes Himalania and Nature’s All Foods product lines, it fuses the spirit of adventure and the celebration of health and community to bring conscious consumers […]
Posted in, Center Store, Marketing News, National, Organic Natural
House Foods Intros ‘Biggest Loser’-Branded Packaging For Tofu Shirataki Noodles
House Foods, a premium tofu purveyor since 1983, has unveiled a new look for its category-leading Tofu Shirataki noodles. The noodles now feature branding from NBC’s “The Biggest Loser” to encourage consumers to eat consciously and get in shape like the contestants on the show. “The Biggest Loser has been integral in showing Americans how to […]
Posted in, Beverage News, Marketing News, Southeast
J.J. Taylor Distributing Florida Named 2014 Craft Beer Distributor Of The Year
The National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) have recognized J.J. Taylor Distributing Florida Inc. of Tampa, Florida, as the 2014 Craft Beer Distributor of the Year. The award, now in its eighth year, recognizes the beer distribution company that does the most to market, promote and sell craft beer. NBWA and BA presented […]
Posted in, Marketing News, Merchandising News, National, Perishables, Produce News
NatureSweet Tomatoes Partners With Susan G. Komen For Third Year
To show support for Breast Cancer Awareness Month, NatureSweet Tomatoes is continuing its partnership with Susan G. Komen and the fight to end breast cancer. NatureSweet will feature limited edition pink packaging nationwide through October 31 and will donate $100,000 regardless of sales. The in-store pink packaging and promotional materials will be featured on NatureSweet SunBursts […]
Posted in, Marketing News, National, Produce News
Sun-Maid Raisins, Chiquita Banana Bread Mix Launch ‘Sweeter-Together’ Campaign
Sun-Maid Raisins and Concord Foods are partnering on a new promotion, Sweeter Together, for the holidays. Through December, a range of recipes featuring Sun-Maid Raisins and Chiquita Banana Bread Mix will be available to consumers online at Sweeter-Together.com. In addition, instant redeemable coupons (IRC) for $0.55 off the purchase of Sun-Maid Raisins (12-oz. or larger) […]
Posted in, Beverage News, Marketing News, National
Original Light Beer Returns To Original Look On All Fronts
This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]