Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, is expanding on the success of its “Sweeten Up Your Summer” #EatCherries social promotion with the addition of more consumer-focused cherry content that will be made available to retail partners. During the 2014 cherry season Domex Superfresh […]
Category: Marketing News
Posted in, Corporate Store News, Marketing News, West
Smart & Final’s Company Rebrand Focuses On ‘&’
Smart & Final, the company founded by J.S. Smart and H.D. Final, has a new branding campaign that it said places the ampersand (“&”)—already in the 144-year-old company’s name—front and center to showcase its relationship with both its customers and the communities it serves. The rollout includes print, radio, television and outdoor advertising in select markets […]
Posted in, Corporate Store News, Marketing News, Southeast
Bi-Lo Holdings Changes Name, Logo
Bi-Lo Holdings is now Southeastern Grocers, home of BI-LO, Harveys and Winn-Dixie. The name change for the Jacksonville, Florida-based parent company of those three chains took effect today. With the new name, Southeastern Grocers debuts a new logo as well. The grocery retail company said the change symbolizes that regardless of whether employees work for BI-LO, Harveys […]
Posted in, Grocery Industry, Marketing News, National
Five Consumer Trends Shaping The Future Of The Food Industry
Stalled sales in the center aisles at grocery stores and sluggish restaurant traffic growth are evidence that U.S. consumers’ eating behaviors are evolving. The growing influence of Hispanics, Millennials going through life stages, aging Boomers, smaller households and the need for fresh and non-processed foods are among the factors driving the shift in what and […]
Posted in, Grocery Industry, Marketing News, National, Store News
Survey: Majority Of Shoppers Prefer Discounts On Groceries Over Gas
The results of a nationwide LoyaltyOne survey show that U.S. grocery shoppers have a resounding message for grocery retailers that have been enticing them with fuel rewards for over a decade: Fuel rewards alone aren’t winning their loyalty. Grocery discounts are the new value driver. In a March survey of 1,000 U.S. consumers, 72 percent […]
Posted in, Marketing News, National, Produce News, Southwest
Avocados From Mexico Launches Ultimate Mexican Fiesta
Avocados from Mexico, the No. 1-selling avocado in the U.S., has partnered with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo. The consumer contest will run from April 1-May 15. Consumers can enter to win […]
Posted in, Marketing News, National
Survey: Consumers Want More Personalized Retail Experience Yet Seek Control Of Personal Info
U.S. consumers want a more personalized retail experience but are divided on retailers’ tactics and the types of personal information they feel comfortable disclosing, according to a new survey from Accenture. Nearly 60 percent of consumers want real-time promotions and offers, yet only 20 percent want retailers to know their current location and only 14 […]
Posted in, Beverage News, Center Store, Marketing News, National, Southeast, Suppliers
Coca-Cola Celebrating 100th Anniversary Of Iconic Bottle This Year
A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the vision for the Coca-Cola bottle, which turns 100 this year. To mark the milestone, The Coca-Cola Co. is celebrating with a yearlong campaign that includes new advertising, […]