Avocados from Mexico, the No. 1-selling avocado in the U.S., has partnered with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo. The consumer contest will run from April 1-May 15. Consumers can enter to win […]
Category: Marketing News
Posted in, Marketing News, National
Survey: Consumers Want More Personalized Retail Experience Yet Seek Control Of Personal Info
U.S. consumers want a more personalized retail experience but are divided on retailers’ tactics and the types of personal information they feel comfortable disclosing, according to a new survey from Accenture. Nearly 60 percent of consumers want real-time promotions and offers, yet only 20 percent want retailers to know their current location and only 14 […]
Posted in, Beverage News, Center Store, Marketing News, National, Southeast, Suppliers
Coca-Cola Celebrating 100th Anniversary Of Iconic Bottle This Year
A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the vision for the Coca-Cola bottle, which turns 100 this year. To mark the milestone, The Coca-Cola Co. is celebrating with a yearlong campaign that includes new advertising, […]
Posted inWoman Executive of the Year, Bonus Content, Marketing News, Shelby Honorees, Shelby Signature Content, Special Section, West, Women In The News
2015 Woman Executive Of The Year: Tanya Domier
While she always aimed high, Tanya Domier never really set her sights on being a CEO. “I never grew up or even went through the business feeling like I needed to be number 1 in the organization,” she says. Today, however, Domier leads Advantage Sales & Marketing as its CEO. And there’s plenty of reasons […]
Posted in, Marketing News, National
Believe In Heroes Campaign Raises $21M+ For Wounded Warrior Project
Jacksonville, Florida-based Acosta Sales & Marketing has reported that the 2014 “Believe in Heroes” campaign raised $5,765,292 in support of Wounded Warrior Project (WWP). This donation brings the cause marketing campaign’s total contributions to more than $21 million since Acosta founded the program five years ago. WWP is a nonprofit organization whose mission is to […]
Posted in, Marketing News, National, Produce News
Giumarra’s Spring Watermelons To Feature ‘Eat Brighter!’ Label
Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street “eat brighter!” artwork. The watermelon program is designed to get children and their families excited about eating watermelon, a fruit high in vitamins C and A. Each individual watermelon will […]
Posted in, Marketing News, Merchandising News, National, Online Grocery Technology
Aptaris, Accelitec Partner To Bring Enterprise Marketing And Promotions Management To POS
Aptaris, an enterprise marketing and promotions management provider, and Accelitec, a provider of cloud-based digital and mobile marketing solutions, are partnering to deliver services that provide marketers with greater ability to identify consumer behavior and act on opportunities to drive profitability. The arrangement will allow marketers and merchandisers to use Aptaris’ enterprise marketing and promotions […]
Posted in, Marketing News, National, Store News
Debunking Myth Of ‘Typical’ Hispanic Food Shopper Key To Market Growth For Grocers
While Hispanic food shoppers offer a rich opportunity for food marketers and retailers, they also present a potentially bewildering set of challenges. As highlighted in the “Hispanic Food Shoppers in the U.S.” report from market research publisher Packaged Facts, the in-store behavior of Hispanic food shoppers is the product of a complex interplay among a […]