The Lean Cuisine brand says it is reintroducing itself as a modern eating brand and ally for women’s wellness. No longer focused on diet, the Lean Cuisine brand relied on insights from hundreds of women as it evolved to reflect a shift in the way Americans—primarily women—are eating and shopping. Women want chef-inspired, ethnic dishes […]
Category: Marketing News
Posted in, Marketing News, Midwest, National, Perishables, Suppliers
Photo Bomb Promotion Celebrates 10th National Bomb Pop Day
In honor of the 10th anniversary of National Bomb Pop Day, the iconic red, white and blue frozen ice pop is giving consumers the opportunity to win with the first ever Photo Bomb Pop (a.k.a. #PhotoBombPop) promotion. From June 25—which was National Bomb Pop Day—through July 9, consumers can submit their original photo bomb featuring a […]
Posted in, Marketing News, Meat/Seafood/Poultry, Southwest, Suppliers
Star Ranch Angus Beef Celebrates Summer With ‘100% Delicious’ Promo
Tyson Fresh Meats’ Star Ranch Angus beef brand is kicking off the summer grilling season with a “100% Delicious” promotion that runs June-August. It is the second promotion of 2015 centered on the brand’s 100% commitment to retail customers and consumers. Tyson Fresh Meats is a subsidiary of Tyson Foods Inc. “We want consumers to […]
Posted in, Marketing News, National, Produce News, West
Domex Superfresh Growers Relaunches #EatCherries Summer Social Media Promotion
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, is expanding on the success of its “Sweeten Up Your Summer” #EatCherries social promotion with the addition of more consumer-focused cherry content that will be made available to retail partners. During the 2014 cherry season Domex Superfresh […]
Posted in, Corporate Store News, Marketing News, West
Smart & Final’s Company Rebrand Focuses On ‘&’
Smart & Final, the company founded by J.S. Smart and H.D. Final, has a new branding campaign that it said places the ampersand (“&”)—already in the 144-year-old company’s name—front and center to showcase its relationship with both its customers and the communities it serves. The rollout includes print, radio, television and outdoor advertising in select markets […]
Posted in, Corporate Store News, Marketing News, Southeast
Bi-Lo Holdings Changes Name, Logo
Bi-Lo Holdings is now Southeastern Grocers, home of BI-LO, Harveys and Winn-Dixie. The name change for the Jacksonville, Florida-based parent company of those three chains took effect today. With the new name, Southeastern Grocers debuts a new logo as well. The grocery retail company said the change symbolizes that regardless of whether employees work for BI-LO, Harveys […]
Posted in, Grocery Industry, Marketing News, National
Five Consumer Trends Shaping The Future Of The Food Industry
Stalled sales in the center aisles at grocery stores and sluggish restaurant traffic growth are evidence that U.S. consumers’ eating behaviors are evolving. The growing influence of Hispanics, Millennials going through life stages, aging Boomers, smaller households and the need for fresh and non-processed foods are among the factors driving the shift in what and […]
Posted in, Grocery Industry, Marketing News, National, Store News
Survey: Majority Of Shoppers Prefer Discounts On Groceries Over Gas
The results of a nationwide LoyaltyOne survey show that U.S. grocery shoppers have a resounding message for grocery retailers that have been enticing them with fuel rewards for over a decade: Fuel rewards alone aren’t winning their loyalty. Grocery discounts are the new value driver. In a March survey of 1,000 U.S. consumers, 72 percent […]