Carlin O’Brien, a privately owned full-service brokerage and member of BeaconUnited, is changing its name to Carlin Group—a name change the company says better reflects the regional CPG sales and marketing agency it has become. The news comes as Carlin Group participates in this year’s National Association of Convenience Stores and the National Frozen and […]
Category: Marketing News
Posted in, Grocery News, Marketing News, National, Suppliers
Facts Up Front Featured On Lifetime
A Lifetime show airing this month features Facts Up Front and how this innovative front-of-pack labeling can help people shop for food and prepare balanced and healthier meals, according to the Grocery Manufacturers Association (GMA). The Balancing Act segment first aired Oct. 8 and will be broadcast again on Oct. 15, in addition to being […]
Posted in, Marketing News, National, Women In The News
The American Consumer In 2020
Five years from now, U.S. marketers and retailers will be dealing with a very different consumer. On average, household heads will be older, less likely to be non-Hispanic white and more likely to be women. The average consumer—except for those in multicultural population groups—will be living in a smaller household and will be much more […]
Posted in, Marketing News, National, Produce News
Domex Superfresh Growers Kicks Off Apple Season With Social Media Promo
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, says it continues to provide retailers with innovative tools to connect with consumers with the relaunch of its social media promotion called “Your Awesome Apple Recipe Sweepstakes,” and with a new offering of apple related social media […]
Posted in, Independent Store News, Marketing News, National, Store News
Supervalu Names 2015 Master Marketer Winners
With 4,300 attendees representing 1,800 retail stores and more than 330 vendors, Supervalu hosted its second annual National Expo Aug. 11-13. The company also named the winners of its 2015 Master Marketer Competition during an awards ceremony Aug. 12 at the RiverCentre in St. Paul, Minnesota. The annual competition recognizes and celebrates the top marketing […]
Posted in, Amazon Fresh, Center Store, Marketing News, National, Whole Foods
GMDC Celebration Of Its 45th Gets Under Way
Aug. 1 marked the official 45th anniversary of the Global Market Development Center (GMDC). The official celebration will take place at GMDC’s 2015 Health Beauty Wellness Conference taking place Oct. 1-5 in Phoenix, Arizona. As part of the runup to the celebration, GMDC shared some information from “The Evolution of Retail: Reinventing the Customer Experience,” […]
Posted in, Marketing News, National, Women In The News
Free WISE Webinar To Cover Managing A Multi-Generational Workforce
Women Impacting Storebrand Excellence (WISE) will present the webinar “Write Me, Call Me, Email Me, Text Me!: Managing & Motivating a Multi-Generational Workforce” on Wednesday, Sept. 16, 12-1 p.m. Registration is complimentary. The webinar will focus on how to connect with and engage a multi-generational workforce, including how to foster mentorship and relationships among the […]
Posted in, Marketing News, National, Online Grocery Technology
Study: Mobile Technology Use Among Shoppers Rises As Retail Habits Change
Consumer financial services company Synchrony Financial has released findings from its 2015 Digital Study that further confirm the importance of a comprehensive mobile strategy for retailers to effectively engage shoppers and enhance the customer experience. The survey, conducted in March and April with nearly 7,000 Synchrony Bank cardholders and random shoppers nationwide, gathered insights on […]