Sponsored content In Part I of the series, the data showed that there’s a mismatch between loyalty membership and loyalty behavior. Here in Part II, we take a closer look at those loyalty customers to explore what grocers can do to make super-users out of those infrequent loyalty members. For any given grocer, there are […]
Category: Marketing News
Posted inMarketing News, National
Acosta Group Acquires CROSSMARK, Product Connections
Acosta Group has signed a definitive agreement to acquire CROSSMARK, including its headquarter sales agency and retail solutions businesses, and Product Connections, a marketing services business, from WIS International, which will retain its inventory verification services business. This transaction will accelerate Acosta Group’s ongoing transformation, enhancing the company’s role as a growth engine for brands across […]
Posted inMarketing News, Executive News, Northeast
The Giant Co. Names MacDonald As VP, Marketing
The Giant Co. has named John MacDonald as VP of marketing, effective immediately. He will report to President John Ruane. “John is a passionate and talented marketer, with a knack for building dynamic teams that deliver creative and strategic marketing initiatives to drive results,” Ruane said. “With his extensive knowledge of both our business and […]
Posted inMarketing News, National
Loyalty Membership Does Not Spell Loyal Behavior For Shoppers
Sponsored content Increasing customer loyalty is a top priority for grocers. When asked, they consistently rate the following as their top priorities: Building brand affinity Increasing return visits Boosting customer lifetime value During the pandemic, grocery retailers made forward-thinking pivots like differentiated digital experiences and special promotions that helped them win new and loyal customers. […]
Posted inOnline Grocery Technology, Marketing News, National
Instacart Introduces Developer Platform For Digital Experiences
Instacart has launched its Instacart Developer Platform, a publicly available API program which uses the company’s online grocery platform to supercharge third-party digital experiences across food, health, wellness and other spaces. Instacart Developer Platform will enable third parties to integrate the functionality of Instacart inside their websites and apps. Over time, it will unlock: Same-day […]
Posted inOnline Grocery Technology, Marketing News, Midwest
Hy-Vee Taps Hendrix To Drive Growth Of RedMedia
Hy-Vee has hired Jessica Hendrix as EVP and chief marketing officer of Hy-Vee, as well as president of RedMedia, its retail media network. She will oversee the grocer’s marketing efforts and help drive RedMedia’s growth and strategic operations. Hendrix will begin her position at Hy-Vee on April 16, reporting to Donna Tweeten, Hy-Vee president. With […]
Posted inAlbertsons, Marketing News, Online Grocery Technology, West
Albertsons Cos., RRD Eye Marketing Transformation
Boise, Idaho-based Albertsons Companies has expanded its partnership with RRD to transform its promotional marketing and grocery merchandising. To drive customer loyalty, Albertsons is reaching its audience beyond transactions through localized and omnichannel marketing efforts supported by RRD. Leveraging a number of proprietary retail marketing technologies, RRD will enhance the velocity and execution of personalized […]
Posted inPublix Super Markets, Executive News, Marketing News, Southeast
Longtime Publix Executive Joins Bay Food Brokerage
Bay Food Brokerage has expanded its leadership team by hiring longtime Publix Super Markets executive Nicki Crespo as director of fresh meat and private label. In her new position, Crespo will play a role in Bay Food’s private label opportunities and help guide the company in all initiatives involving meat departments in major supermarkets throughout […]