The core purpose of Acosta Group is to “help connect shoppers with brands that they love, anywhere that they want to buy them, in this omnichannel environment,” said Darian Pickett, chief global client officer for the company, during an interview at the NACS Show in October with The Shelby Report’s Jan Meade. Understanding today’s shoppers […]
Category: Marketing News
Posted inExecutive News, Marketing News, Midwest, SpartanNash
SpartanNash Welcomes Storm As SVP, CMO
SpartanNash has welcomed Erin Storm as SVP and CMO, leading the company’s marketing function, including the OwnBrands portfolio, retail marketing programs, e-commerce and digital experience, creative services, shopper insights and loyalty. Storm joins SpartanNash following an 18-year career with Kellogg’s and its spin-off Kellanova, where she was most recently VP of commercial strategy. Prior to that, Storm […]
Posted inMarketing News, Southeast
Acosta Group Expands Partnership With J.M. Smucker Co.
Acosta Group, a sales and marketing agency collective based in Jacksonville, Florida, has expanded its engagement with The J.M. Smucker Company to include a complete North American solution for headquarter sales, retail merchandising and digital commerce. This appointment by The J.M. Smucker Co. is based on Acosta Group’s comprehensive set of services and solutions and demonstrated ability to support […]
Posted inCorporate Store News, Marketing News, Merchandising News, Midwest
Target Shares Several Changes To Leadership Team
Minneapolis-based Target Corp. has made several changes to its leadership team. Christina Hennington, currently chief growth officer, has been named as chief strategy and growth officer, and Rick Gomez, currently chief food, essentials and beauty officer, will take over as chief commercial officer, overseeing Target’s merchandising business, both effective July 7. Lisa Roath, Target’s chief marketing officer, will […]
Posted inCorporate Store News, Marketing News, West
Sprouts Farmers Market Named ‘Official Grocer’ Of SEC
Sprouts Farmers Market has entered a multi-year sponsorship agreement with the Southeastern Conference and SEC Network to become the “Official Grocer of the SEC.” Beginning July 1, the deal will surround the SEC’s marquee women’s sports properties, including basketball and gymnastics. As a celebration of the anniversary of Title IX on June 23, Sprouts will […]
Posted inMarketing News, National
How To Turn Loyalty Members Into Super-Users
Sponsored content In Part I of the series, the data showed that there’s a mismatch between loyalty membership and loyalty behavior. Here in Part II, we take a closer look at those loyalty customers to explore what grocers can do to make super-users out of those infrequent loyalty members. For any given grocer, there are […]
Posted inMarketing News, National
Acosta Group Acquires CROSSMARK, Product Connections
Acosta Group has signed a definitive agreement to acquire CROSSMARK, including its headquarter sales agency and retail solutions businesses, and Product Connections, a marketing services business, from WIS International, which will retain its inventory verification services business. This transaction will accelerate Acosta Group’s ongoing transformation, enhancing the company’s role as a growth engine for brands across […]
Posted inMarketing News, Executive News, Northeast
The Giant Co. Names MacDonald As VP, Marketing
The Giant Co. has named John MacDonald as VP of marketing, effective immediately. He will report to President John Ruane. “John is a passionate and talented marketer, with a knack for building dynamic teams that deliver creative and strategic marketing initiatives to drive results,” Ruane said. “With his extensive knowledge of both our business and […]