The Got to Be NC Big Cart is hitting the road with several North Carolina food companies to help Piggly Wiggly celebrate its 100th anniversary. The Big Cart is now making stops at Piggly Wiggly stores in eastern North Carolina. The Got to Be NC Big Cart is a promotional vehicle operated by the marketing […]
Category: Marketing News
Hass Avocado Board Report Highlights Retail Trends For The Year
The Hass Avocado Board (HAB) recently published a Top 10 Retail Trends report that offers insight into the challenges and changes facing retail. The report also provides suggested actions for shippers/handlers and/or retailers to help build the Hass avocado category. “The industry is still witnessing dynamic changes in the retail landscape with traditional grocery retailers […]
Supermarket Buyers’ Presence Growing At Housewares Show
Perry Reynolds, VP of global trade development for the International Housewares Association, told Shelby Report VP-Midwest Geoff Welch that the number of buyers from U.S. supermarkets is up at the 2016 International Home + Housewares Show this year. Reynolds spoke from the show floor at McCormick Place in Chicago, where the show wraps up today, […]
Minnesota Grocers Association Recognizes Six Companies For Efforts To Fight Hunger
The Minnesota Grocers Association (MGA) has revealed the Silver Plate Award, Circular and Best Marketing Campaign winners of its 2015 “Minnesota’s Own” display contest. The contest is part of a state-wide campaign coordinated annually by MGA that engages Minnesotans in the fight to end hunger in their communities. Since 2008, participants in the “Minnesota’s Own” […]
California Avocado Commission Hires One, Promotes Another
The California Avocado Commission (CAC) has appointed Carolyn Becker to retail marketing director for the northwest region and promoted Zac Benedict to online marketing director. Becker is a produce veteran with 20 years of experience representing growers and marketing associations of the retail produce trade. She has managed marketing programs for a variety of commodity […]
Publix Expands Social Media Presence
Publix Super Markets has extended the company’s online social presence with fourth quarter soft launches to Pinterest (December 2015) and Instagram (October 2015). The company currently has more than 14,000 followers on Instagram and nearly 1,000 on Pinterest. Pinterest provides a platform for Publix customers to discover the company’s expertise and services while Instagram allows […]
The NGA Show Expo Floor Sold Out
The National Grocers Association (NGA) announced today that The NGA Show expo floor has sold out for the fourth consecutive year. The 2016 NGA Show will be held from Feb. 28-March 2, at The Mirage Hotel and Casino in Las Vegas, NV. “Year after year, we hear from our retail and wholesale attendees about how interactions […]
NCA Honors Two For Outstanding Contributions To Category
The National Confectioners Association (NCA) has revealed the recipients of its 2016 Confectionery Leadership Awards. The awards celebrate the recipients’ contributions to the category through their effective business collaboration, category management best practices and innovations in merchandising confectionery products in stores. Selected for their knowledge, wisdom, expertise and commitment, the 2016 recipients are Julie Bierman, […]
