A new venue was needed for the Western Michigan University Food Marketing Conference this year. Previously held at the Radisson Plaza at Kalamazoo near the campus of WMU, the 51st annual conference took place April 11-12 at Devos Place in Grand Rapids, Michigan. “This venue was chosen because of the fact that we’ve outgrown our […]
Category: Marketing News
Impact Of Millennials Explored At Home + Housewares Show
New research from Home Furnishings Network (HFN) on how Millennials make themselves at home was shared at the International Home + Housewares Show in Chicago in March. HFN chief brand officer Maureen Azzato opened the session, “How Millennials Make Themselves at Home,” with findings from HFN’s “2016 The Housewares Consumer Speaks” report. “There are now […]
Lowes Foods Introduces Next-Gen eCircular, Blending ‘Best Of Print And Digital’
Lowes Foods, with digital solutions provider Unata, has released a new 1-to-1 personalized, omni-channel eCircular for grocery retailers. The new eCircular currently is live with Lowes Foods as part of its Lowes Foods-To-Go website and will be live as a standalone online experience in May. According to the companies, until now, retailers have had significant […]
Acosta To Acquire Ignite Sales Management
Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, is acquiring Ignite Sales Management in Minnetrista, Minnesota. “Ignite is an expert in helping manufacturers build and grow profitable brands and a long-standing business partner of Acosta,” said Acosta President and CEO Robert Hill. “By combining the strengths of both organizations, we […]
Coca-Cola’s ‘Share A Coke’ Campaign Now Features Song Lyrics
This summer, The Coca-Cola Co.’s successful “Share a Coke” program says it will “strike all the right notes by inspiring music fans across the U.S. to celebrate a moment, a memory, a mood or a feeling, bringing people together through the universal love of music.” Packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life now […]
Food City Promotes Stafford To VP Of Marketing
Food City has appointed Kevin Stafford to VP of marketing. Stafford brings 20 years of industry experience to the position, including 18 years in retail management. Born and raised in Bristol, Tennessee, Stafford joined the Food City team in 1996, serving as a courtesy clerk for the company’s Volunteer Parkway location in Bristol while attending […]
GMDC Reveals Retail Trends From IHA Show
The Global Market Development Center (GMDC) offered its take on the top four grocery retail sales strategies that emerged from this year’s International Home + Housewares Show that will drive the industry of tomorrow. “Next practices” for how retailers can start creating the store of the future and win more sales were discussed throughout the […]
Meijer LPGA Classic For Simply Give Adds Grand Tasting Event
Meijer will host a three-day “grand tasting event” in conjunction with its LPGA Classic for Simply Give tournament week June 14-19. The inaugural Meijer LPGA Grand Taste will take place June 17-19 at Blythefield Country Club in Belmont, Michigan. “We are thrilled to be adding this experience to LPGA week showcasing some of the best […]
