Save Mart Supermarkets has changed its corporate name to The Save Mart Companies, effective June 20. The company has been operating under the store names of Save Mart, Lucky, Lucky California, FoodMaxx, S-Mart and MaxxValue. According to The Save Mart Cos., in addition to providing a clear distinction between its Save Mart stores and the […]
Category: Marketing News
Second Mushroom Council, Beef Checkoff Veal Summer Grilling Promotion Under Way
The Beef Checkoff and the Mushroom Council have teamed up for a second Veal Mushroom Summer Grilling Promotion. A new Veal and Portobello Mushroom Blend Burger recipe has been introduced through labels placed on specially marked packages of veal. The promotion is supported with a consumer sweepstakes featuring a $500 grand prize and two $50 […]
IBWA: Bottled Water Consumption, Sales Increase
The International Bottled Water Association (IBWA), in conjunction with research, consulting and financial services firm Beverage Marketing Corp. (BMC), has released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales rose 8.9 percent vs. the previous year. BMC now indicates that bottled water is poised […]
Boone Brands To Introduce Chili Sauce ‘Comparable’ To Texas Pete
Texas Pete Chili Sauce fans may have reason to celebrate. More than one year ago, The Shelby Report published a story online announcing the discontinuation of the popular TW Garner Food Co. hot dog chili sauce. To date, that article has received more than 180—mostly negative—responses. Now, Boone Brands, a company located in Sanford, North Carolina, that […]
Budweiser’s Patriotic Campaign Features Word ‘America’ On Cans, Bottles
The word “Budweiser” will be replaced with “America” on the front of the Anheuser-Busch brand’s 12-oz. cans and bottles. Budweiser’s label also is being modified to add copy central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” The revamped cans will be […]
Sprout Nutrition And Crossmark Partner For Growth
Sprout Nutrition (formerly Sprout Organic Foods) and Crossmark Inc. have partnered to bring organic whole foods to babies, toddlers and all family members. The partnership gives Sprout expanded category presence and broad access to retailers with consumer insight capabilities while broadening Crossmark’s presence within the baby and organic family snack categories. With this agreement, Sprout is […]
Harris Teeter To Highlight ‘Delmarva-lous’ Brands With Regional Program
North Carolina-based Harris Teeter is rolling out its newest regional program, “Delmarva-lous.” The program, which will take place companywide, with emphasis in the DelMarVa region of Delaware; Maryland; Washington, D.C.; and Virginia, will feature 16 local brands through in-store promotions from May 11 through June 7. Delmarva-lous is Harris Teeter’s celebration of regional flavor, with […]
#GreatAmericanCookIn Challenges Millennials To Eat In For One Week In May
ConAgra is encouraging Millennials to reap the money-saving benefits of cooking simple recipes from home by hosting the #GreatAmericanCookIn Challenge and asking people to pledge to “cook in” for one week during the month of May using brands such as Hunt’s tomatoes, Egg Beaters, Pam, Ro*Tel, Peter Pan Simply Ground Peanut Butter and Reddi-wip. In partnership with Chicago […]
