Advantage Solutions and Daymon Worldwide are joining forces to create a suite of brand-centric and retailer-centric services for U.S. and international clients. Terms of the global transaction were not disclosed. Advantage, based in Irvine, California, is a North American provider of business solutions to consumer goods manufacturers and retailers, with a suite of technology-enabled services […]
Category: Marketing News
Posted inAssociation News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Produce News, West
California Avocado Commission ‘Energized’ By Fresh Summit
For the California Avocado Commission (CAC), engaging with retailers, supermarket dietitians, the media and avocado stakeholders were among the highlights of the 2017 Produce Marketing Association (PMA) Fresh Summit in New Orleans. “The Commission held some very productive meetings with retailers and avocado stakeholders in our Fresh Summit booth this year,” said Jan DeLyser, CAC […]
Posted inBeverage News, Home Page Latest News, Marketing News, National, Suppliers
Coca-Cola Takes Top Spot, Pepsi Falls Behind In TotalSocial Rankings
Engagement Labs, a data and technology solutions provider, has released its TotalSocial rankings of the top-performing non-alcoholic beverage brands in the U.S. with respect to consumer conversations. The report is intended to “help brand marketers better understand the consumer conversations taking place about today’s top beverage brands both online and offline,” the company says. It […]
Posted inAssociation News, Home Page Latest News, Marketing News, Produce News, West
CAC To Preview 2018 Marketing Programs At Fresh Summit
With the 2017 California avocado harvest wrapped up, the California Avocado Commission (CAC) is setting its sights on next season and introducing new plans at the Produce Marketing Association (PMA) Fresh Summit in New Orleans. The Commission will have a booth during the expo on Oct. 20 and 21. “The California Avocado Commission invites retailers […]
Posted inMarketing News, Grocery Industry, Home Page Latest News, Southwest
Aisle 9 Retail Sells Assets To Marketing Management
Aisle 9 Retail Inc., a sales and marketing agency for emerging consumer package goods (CPG) in the grocery retail channel, has sold its assets to Marketing Management Inc. in an effort to “create a new, more resourceful company for clients.” The new entity established by Marketing Management Inc. is MMI Emerging Solutions LLC d/b/a Aisle […]
Posted inUncategorized, Grocery News, Health & Wellness, Marketing News, Northeast, Suppliers
Ahold USA Brands To Join Healthy Savings Retailer Network
Healthy Savings, a Minnesota-based healthy lifestyle program focused on improving diets, will expand its retail network this October with the addition of Ahold USA’s brands, including Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant-Martin’s. With the addition of Ahold USA’s retail divisions, the Healthy Savings program will be […]
Posted inMarketing News, Home Page Latest News, Midwest
C.A. Fortune Opens Dedicated Kroger Office In Cincinnati
C.A. Fortune, a consumer products sales and marketing agency based in Chicago, is continuing to expand its national services. Effective Oct. 1, the natural, specialty/conventional and bakery/deli agency will open a Cincinnati office dedicated to serving Kroger’s 2,796 stores in 35 states. “Opening a dedicated Kroger office in Cincinnati was not only the logical next move […]
Posted inExecutive News, Home Page Latest News, Marketing News, National
Acosta Reshapes Its Customer-Client Service Team
The national office of Acosta has appointed Ashley Taylor as chief customer officer. The new position was created as a result of the promotion of Darian Pickett to chief client officer. Both Taylor and Pickett will report directly to Acosta President and CEO Steve Matthesen. Both appointments were made to better service Acosta’s customers and […]