Valassis and RetailMeNot Inc., both wholly owned subsidiaries of Harland Clarke Holdings, are rebranding Valassis’ RedPlum consumer-facing print portfolio, including direct mail and the free-standing insert (FSI) coupon book, to RetailMeNot Everyday. The savings content found with RetailMeNot Everyday includes deals on consumer packaged goods, groceries, restaurants and other local discounts, which complement RetailMeNot’s presence in retail with […]
Category: Marketing News
Beef Meets Sushi In A New Concept From NAMI
The North American Meat Institute, a contractor to the Beef Checkoff, hopes to “beef up” traditional sushi with a new culinary concept called Beefshi, and polling suggests Americans are eager to try it. Developed by a Culinary Institute of America-trained chef, Beefshi integrates prepared beef favorites like pastrami, corned beef, jerky, beef hot dogs and […]
New Marketing Service Connects Retailers With Sponsorship Opportunities
BAM (Brand Activation Maximizer), a new marketing service, aims to connect brands, events and retailers to make event advertising and shopper activation easier. The BAM software and service provides brands with a spectrum of targeted national and local advertising and sponsorship opportunities to consider, and indicates which events align to retailer priorities. This enables them […]
The J.M. Smucker Co. Targets Young Consumers With New Coffee Brand
Today, at the Consumer Analyst Group of New York (CAGNY) conference in Boca Raton, Florida, The J.M. Smucker Co. unveiled what it says is one of its most significant coffee growth initiatives to date—a new line of “premium” coffees intended to strengthen the company’s position in the fastest-growing market segments and serve as a platform for future growth […]
Sabra Dipping Co. Updates Logo, Packaging For Its Hummus Line
Sabra Dipping Co. is bringing a fresh look to its hummus. The re-branding includes an updated logo, restyled label design and original on-pack photography highlighting the fresh, plant-based ingredients in Sabra products. The new packaging will begin hitting retail shelves in late February. “We are thrilled to introduce a fresh look for Sabra at an […]
Amazon’s Treasure Truck Coming To Select Whole Foods Stores
Amazon’s Treasure Truck is popping up at various Whole Foods Market locations across the country with new offers and incentives. The Treasure Truck “handpicks new, trending, local or delicious items, loads them on the truck, and cruises around town spreading joy for everyone with a smartphone and an appetite for fun.” Yesterday, the Treasure Truck […]
Harps Food Stores Using AI Platform To Support Merchandising Decisions
Springdale, Arkansas-based Harps Food Stores Inc. has implemented an AI (artificial intelligence) platform from Daisy Intelligence Corp., a software-as-a-service company, to “improve and optimize” decision-making around pricing and promotions. According to Daisy, Harps chose it to analyze data and determine which products should be featured in its frequent circulars. Harps launched the partnership with Daisy […]
Publix Pharmacy Launches Low-Price Prescription Drug Program
The Publix Pharmacy has introduced a new prescription drug program, “Next Best Thing to Free,” which offers up to a 90-day supply for $7.50. The company hopes the program will improve patients’ access to some of the most commonly prescribed medications. Regardless of insurance coverage, Publix Pharmacy will dispense a select list of medications for […]
