The Kroger Co. and JTG Daugherty Racing are debuting a new NASCAR sponsorship strategy that “focuses on shopper themes and will help participating brands communicate more effectively with consumers.” The goal of the new strategy is to significantly increase sales for sponsor brands and for Kroger. The No. 47 Monster Energy NASCAR Cup Series […]
Category: Marketing News
Posted inGrocery News, Equipment & Technology, Home Page Slider, Marketing News, Southwest
Field Agent Acquires Leading Retail Media Company Smack
Field Agent, a Fayetteville, Arkansas-based provider of crowdsourced data for the retail and consumer goods industries, has acquired the retail media firm Smack, along with its online properties and marketing products. Field Agent says the purchased affords it new opportunities to leverage its mobile panel of more than 1.4 million U.S.-based shoppers and to provide […]
Posted inOnline Grocery Technology, Executive News, Grocery Industry, Home Page Slider, Marketing News, National, Sustainability News
Kroger CEO Outlines Five Predictions For The Future Of Retail
The Kroger Co. Chairman and CEO Rodney McMullen provided his outlook on the future of retail at NRF 2019 in New York City during a keynote presentation themed “Restocking the future: Kroger’s insatiable appetite to play and win the long game.” CNBC “Squawk on the Street” and “Closing Bell” anchor Sara Eisen moderated the 30-minute conversation on Sunday. Here are […]
Posted inOnline Grocery Technology, Corporate Store News, Grocery Industry, Home Page Slider, Marketing News, National, Store News
Kroger And OneView Commerce Partner On ‘Next-Gen’ POS Solution
OneView Commerce Inc., a subsidiary of OneView Group Ltd and an SaaS-based headless and serverless digital store platform, has reached an agreement with Kroger to develop what it says is a next-generation point-of-sale solution. Founded in 2011, OneView has worked with global retailers in more than 15 countries to transform traditional point of sale capabilities […]
Posted inGrocery News, Executive News, Home Page Slider, Marketing News, Southwest, Women In The News
RetailMeNot Inc. Promotes Tarleton To CEO; Founder And CEO Cunningham To Serve As Chairman
Austin, Texas-based RetailMeNot Inc. has promoted Marissa Tarleton to CEO, effective Jan. 7. Tarleton has served as chief marketing officer of RetailMeNot since 2015, leading the company’s brand, consumer and B2B marketing and communications initiatives, driving significant transformation for the business. Cotter Cunningham, founder and CEO, will move into a chairman role. He also will take on a new […]
Posted inGrocery News, Executive News, Home Page Slider, Marketing News, Southwest, Wholesaler/Distributor News
Leading Hemp-Extract Formulator Hires David Gumner As CMO
Boulder, Colorado-based cannabinoid company Boulder Botanical & Bioscience Laboratory (BBB Labs) has hired David Gumner as chief marketing officer (CMO), a new executive position for the company. As CMO, Gumner is responsible for building foundational marketing capabilities throughout the company and its growing array of hemp-derived products for the health-and-wellness sector. As a specialist in marketing consumer […]
Posted inMeat/Seafood/Poultry, Executive News, Grocery News, Home Page Latest News, Marketing News, Midwest, Organic Natural, Suppliers
Pre Brands Hires Chief Sales Officer, Partners With FDM
Pre Brands, a Chicago-based, grass-fed beef company, is making some changes to its sales and marketing strategy ahead of the new year. The company has hired Ryan Youngman as its chief sales officer and has partnered with FDM Sales Management, which helps develop emerging brands’ sales and marketing strategies. Youngman will lead Pre’s sales strategy, partnerships, organization, […]
Posted inGrocery News, Albertsons, Home Page Latest News, Marketing News, Produce News, Suppliers, West
IPC Gets A Lot of Yardage Out Of Famous Idaho Potato Bowl
Freshman BYU quarterback Zach Wilson threw a perfect game Dec. 21 against the Western Michigan Broncos on the blue turf at Albertsons Stadium during the 22nd annual Famous Idaho Potato Bowl (FIPB). Wilson completed all 18 passes totaling 317 yards and threw four touchdowns, setting a new single-game BYU record for completions. The BYU Cougars […]