H-E-B dished a big surprise to media, influencers and foodies March 8 in Austin, Texas, at a one-night-only dining experience under the pretense of “ITK Restaurant Group.” Between the Herb-infused Tenderloin and the Raspberry Lavender Demi, H-E-B was revealed as the true host behind the event. H-E-B is one of the nation’s leading independent food […]
Category: Marketing News
Posted inHome Page Slider, Bashas', Grocery Industry, Independent Store News, Marketing News, Merchandising News, Store News, Supply Chain News, West
Craft Joins Bashas’ As Procurement, Marketing And Merchandising VP
Bashas’ Family of Stores has hired Barry Craft as VP of marketing, merchandising and procurement for more than 100 grocery stores in Arizona. After a transition period, Craft will take over responsibilities from Phil Hawkes, a longtime Bashas’ veteran who is retiring. Craft comes to Bashas’ with a supermarket background in merchandising, marketing and category […]
Posted inHome Page Slider, International Foods, Marketing News, Merchandising News, Northeast, Wholesaler/Distributor News
Krasdale’s New President Sees Challenges, Opportunities Ahead
Krasdale Foods promoted Steve Silver to the role of president in January 2019 as part its succession plan. Silver, who has been with Krasdale for 37 years, continues to serve as COO and as a member of the board of directors. He does not expect much of his day-to-day responsibilities to change with his new […]
Posted inEquipment & Technology, Grocery Industry, Home Page Slider, Marketing News, Midwest, Online Grocery Technology, Wholesaler/Distributor News
AWG’s Shopper Engagement Platform Drives Sales For Retailers
The Shopper Engagement Platform (SEP), the in-house loyalty and data marketing program for Kansas City, Kansas-based Associated Wholesale Grocers (AWG), has engaged more than 300 of its retailers on the program. A first to market in-house program for grocery wholesalers in the U.S., SEP is aimed at enabling independent retailers to utilize data, digital coupons […]
Posted inOnline Grocery Technology, Dairy News, Grocery News, Home Page Slider, Marketing News, Northeast
Jarlsberg Cheese Reveals 2019 Advertising Campaign
Jarlsberg Cheese, a national brand of cheese based in Darien, Connecticut, is expanding its advertising campaign titled “Life’s Best Served with Jarlsberg.” The 2019 campaign will extend the brand’s geographic focus across the New York metro area, New Jersey, Pennsylvania and Maryland, and continue to drive awareness, consideration and trial amongst Jarlsberg’s key target customer—the older Millennial. The […]
Posted inOnline Grocery Technology, Grocery Industry, Marketing News, National
Ocado Deploys New Digital Advertising Platform By Citrus
Ocado has gone live with a new digital advertising platform from Australian startup Citrus. The platform offers supplier-sponsored positioning on its e-commerce platform. Sponsored products appear first in relevant search results. The aim is to monetize shelf space for the online retailer. It has been testing campaigns with the platform using own-label products and reports good […]
Posted inGrocery News, Home Page Slider, Marketing News, Midwest
C.A. Fortune Solidifies Strategic Partnership With Survey.com
C.A. Fortune, a consumer products sales and marketing agency headquartered in Chicago, has entered a strategic partnership with Survey.com, an in-store, retail intelligence, selling and merchandising service firm. “We’re excited to announce the formal partnership with Survey.com, further deepening our overall retail service capabilities. Over the past couple of years we’ve done extensive work with their […]
Posted inHealth & Wellness, Grocery Industry, Grocery News, Home Page Slider, Marketing News, Northeast, Produce News, Store News
Giant Food Promotes Healthy Eating With Celebrity Campaign
Giant Food Stores is participating in a national celebrity campaign featuring local sports icons promoting fruits and vegetables. The FNV campaign, which stands for “fruits and veggies,” developed by Partnership for a Healthier America (PHA), was created to use the power of marketing and celebrity endorsements to change the way children and young adults think about […]