The National Grocers Association (NGA) is requesting entries for the annual Creative Choice Awards to recognize the best marketing and merchandising initiatives in the independent grocery industry. Creative Choice award winners will be honored at The NGA Show, Feb. 23-26, 2020, in San Diego. The Creative Choice Awards are sponsored by Kellogg’s and Unilever and […]
Category: Marketing News
Posted inOrganic Natural, Center Store, Grocery News, Marketing News, Northeast, Suppliers
Freshpet Says It Is Growing Along With Fresh Pet Food Category
Freshpet Inc., a Secaucus, New Jersey-based maker of fresh food for pets, says it has doubled in business in the last three years. As the pet food category overall has seen steady declines, the fresh pet food category has grown by 30 percent in the last year. Freshpet says it is currently on pace to […]
Posted inGrocery News, Grocery Industry, Home Page Slider, Marketing News, Produce News, Suppliers, West
Zespri Marketing Campaign Encourages Purchase Of SunGold Kiwifruit
Zespri has launched its “Let Your Taste Wander” consumer campaign, driving shoppers to stores looking for SunGold Kiwifruit. Getting consumers into retail stores is half the battle, but once in the store, it is imperative that consumers can find the kiwifruit. “Lack of visibility in the store is the biggest barrier to buying kiwi,” said […]
Posted inGrocery News, Dairy News, Marketing News, Perishables, Southwest, Suppliers
Borden’s Elsie Steps Back Into Spotlight With New Look
Borden, founded more than a century and a half ago, has re-emerged with new ownership, leadership, a focus on its people and an optimistic vision. At the center of the revival is Elsie, Borden’s “spokescow,” who has been given a more modern look. First introduced by Borden in 1936, Elsie is one of America’s best-known […]
Posted inSouthwest, Albertsons, Dairy News, Grocery News, Home Page Slider, Marketing News, Suppliers
Lala Yogurt Smoothie Featured On Ellentube As Healthy Snack
Dallas-based Lala U.S. recently was featured on season three of Ellentube’s original series, “Momsplaining.” The series reveals the challenges of motherhood, offering tips and tricks on how to navigate parenting in today’s fast-paced culture. Lala Yogurt Smoothie with Probiotics is featured in episodes two and three as a healthy and convenient snack option. “Lala aims […]
Posted inHarps Food Stores, Bonus Content, Grocery Industry, Home Page Slider, Independent Store News, Marketing News, Shelby Exclusives, Shelby Signature Content, Southwest, Store News, Women In The News
People To Watch: Harps’ Sarah Thacker
The Shelby Report and The Grocery Group have introduced a new series entitled People to Watch that focuses on current and future leadership in the grocery industry. In this third installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Sarah Thacker, advertising manager for Harps Food Stores. Sorensen’s questions are in bold. Tell […]
Posted inHealth & Wellness, Home Page Slider, Marketing News, National
Americans Trying Cannabis, Hemp To Reduce Use Of Rx Painkillers
New research from Radius Global Market Research has found that American adults are consuming cannabis and hemp products to reduce use of prescription painkillers. According to Radius’ “Cannabis and Hemp Trends Report,” more than 44 million adults aged 55 and older used cannabis for pain management in 2018. The study, which surveyed more than 2,000 […]
Posted inNortheast, Bakery News, Dairy News, Deli News, Executive News, Grocery News, Home Page Slider, Marketing News, Perishables, Suppliers
Affinity Group Expands With Matrix And Jon Morris Acquisitions
Affinity Group has acquired Matrix Sales & Marketing and Jon Morris & Co., two retail sales and marketing agencies. Enzo Dentico, CEO of Affinity Group Retail, said, “Both Jon Morris & Co. and Matrix Sales & Marketing have a tremendous history of success in our industry and are excellent solutions-oriented sales agencies that primarily focus […]