Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has successfully completed its financial reorganization and recapitalization and emerged from Chapter 11 less than a month after filing. Through the process, Acosta eliminated all of its approximately $3 billion of long-term debt, and its new investors have funded $325 million in new equity capital. The reorganized company’s largest […]
Category: Marketing News
Mood Media Brings Digital Signage To Earth Fare Café In Charlotte, N.C.
Mood Media, an in-store media solutions company, has partnered with organic and natural foods grocery store Earth Fare. Mood installed multiple custom-designed digital signage display options and strategies in the café of an Earth Fare store in Charlotte, North Carolina. This trial, as part of a full renovation of the store, took place in mid-2019, […]
Nielsen 2020: Brand Innovation Predictions For The Next Decade
“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Sunions Tearless Onions Have Returned To Stores
Sunions, America’s first tearless and sweet onion, are shipping to retailers this week. Using a certification process unique to the onion category, a sensory panel determines the ship date of Sunions by following a tightly-controlled protocol including three separate tests for both flavor and tearlessness. “We don’t release the Sunions until fully approved by the sensory […]
Prairie Farms Again Sponsors ‘Party On Give On’ Holiday Campaign
Through its Party On Give On! promotion through the end of the year, Prairie Farms is inviting people to enter the online contest for a chance to win weekly prize packages filled with free coupons for a variety of dairy products. The Edwardsville, Illinois-based company will pick a winner each week for a grand prize […]
Wonderful Halos Launches ‘Camp Halohead’ Animated Series
Los Angeles, California-based Wonderful Halos, America’s No. 1 mandarin brand, debuted its new family-friendly animated entertainment series called “Camp Halohead,” which is now available to watch on the “Camp Halohead” YouTube channel. Created by Wonderful Pictures, an original-content studio and division of The Wonderful Co., in collaboration with Six Point Harness Animation, “Camp Halohead” is a […]
Giant Choice Rewards Program Receives Three Awards
Giant Food Stores was honored with three awards during the recent 2019 Loyalty360 Customer Expo. The awards recognized the company’s new loyalty program, Giant Choice Rewards, as a leader in the customer loyalty industry, building stronger and deeper relationships with their customers in a proactive, meaningful and measurable way. Giant company officials accepted the awards during evening […]
World Pear Day Scheduled In December, Kicking Off National Pear Month
Pear Bureau Northwest (PBNW) will observe World Pear Day for the fourth year in a row. The event kicks off National Pear Month, proclaimed as December each year by U.S. Department of Agriculture. Taking place on December 8, World Pear Day will mark peak pear season with festivities around the world where consumers will get […]
