The Shelby Report and The Grocery Group together present this series, People to Watch, to focus on current and future leadership in the grocery industry. In this installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Melissa Fulmore-Hardwick, VP of IT enterprise applications for Acosta. Tell me a little bit about you and what […]
Category: Marketing News
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, National
Destini Global And Inmar Intelligence Expand Digital Coupon Capabilities
Destini Global, a leader in CPG data solutions, has expanded its marketing offering for emerging brands with distribution capabilities to Inmar Intelligence’s Digital Retailer Network. Inmar Intelligence, a data-driven technology-enabled services company, provides access to a nationwide retailer network with over 100 million shoppers across grocery, dollar and drug channels. In the two companies’ partnership, Destini’s self-service coupon publisher will now integrate directly […]
Posted inHome Page Slider, Marketing News, Southeast
Acosta Expands Executive Leadership Team To Accelerate Growth
Jacksonville, Florida-based Acosta, a full-service sales and marketing agency in the CPG industry, has appointed Brian Wynne as its new CEO. Wynne is working closely with Darian Pickett, who will remain with the company and assume the role of CEO of Acosta’s North American Sales Agency. This change will allow the company to accelerate its […]
Posted inMarketing News, Home Page Slider, National
Vibenomics, Kroger Team Up To Expand Audio Advertising In Stores
Indianapolis-based Vibenomics, a location-based audio out-of-home advertising and experience company, has entered into a multi-year relationship with Kroger, the nation’s largest supermarket retailer. Vibenomics will expand its audio OOH advertising marketplace to enrich the customer experience in more than 2,300 Kroger locations and automate the audio ad buying process to current programmatic standards. This will […]
Posted inHome Page Slider, Marketing News, National
FMI Emerge Ownership Transitions To Emerge Network LLC
FMI -The Food Industry Association recently announced the transition of ownership of its FMI Emerge program to Emerge Network LLC, a woman-owned small business led by former FMI Emerge Director Julie Pryor. FMI Emerge, a supportive educational, networking and business building community, has helped numerous growing brands achieve success by reaching their distribution and growth […]
Posted inGelson's, Home Page Slider, Marketing News, West, Year In Review - 2020
WEST: Gelson’s Introduces New Customer Rewards Program
Gelson’s has introduced a new rewards program where customers can earn points for every dollar they spend. With four different tiers (Foodie, Gourmet, Connoisseur, Epicure) come different perks, such as free items, Gelson’s brand BOGO events, a percentage off of whole store events and first to market samplers. Instacart is also integrated into the program, […]
Posted inHome Page Slider, Marketing News, Southwest
HAC Selects Branding Company To Support Next Phase Of Growth
HAC Inc., an Oklahoma employee-owned grocery company that includes the Homeland banner, says it has entered into an agreement with Rodmell & Co. to establish and execute a branding and customer engagement strategy. “Over the past few years, HAC has made significant improvements to our operations and merchandising,” said Marc Jones, CEO and president at […]
Posted inMarketing News, Home Page Slider, Midwest
Shine United Gives Moon Cheese A Brand Refresh
Moon Cheese recently underwent a brand refresh so the look on the outside matches the crunchy cheese bites on the inside. Madison, Wisconsin-based Shine United was tasked with performing this integrated rebrand that included an overhaul of the look and feel which was translated into new packaging, a new website, content to fuel social media […]