Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, has released findings from its most recent COVID-19 shopper insights study. The research found that while the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and […]
Category: Marketing News
Posted inMarketing News, Home Page Slider, Northeast
CitrusAd Attracts Executives To Support Global Retail Media Growth
New York, New York-based CitrusAd, a self-serve, e-commerce advertising platform, has ramped up an entrenched team to deliver ROI for retailers, brands and their agencies. Three of the most recently hired include Mike Pisula, formerly with Xaxis, and two former Criteo executives, Colleen Cassin and Christina Fonseca. They follow Dana Concepcion, SVP of media sales at CitrusAd, whose move from Criteo […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Appoints Socia As EVP Of Business Development
Acosta, an integrated sales and marketing services provider in the consumer-packaged goods industry, has appointed Kelly Socia as EVP of business development for North America, effective Feb. 3. Socia brings nearly 20 years of experience working with CPG companies and retailers across sales, marketing, e-commerce, and data and analytics. In this role, she will lead […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, Southwest
Walmart Expands Vision, Renames Media Business
Bentonville, Arkansas-based Walmart has shared an expanded vision and new name for its media business, now called Walmart Connect. Formerly known as Walmart Media Group, the new name reflects the company’s ability to accelerate the connection between brands and its 150 million weekly customers. Walmart Connect is creating ways for partners to be top of […]
Posted inMarketing News, Home Page Slider, Southwest
DMA Solutions Unveils Marketing Matters Webinar Topics
Dallas, Texas-based DMA Solutions has announced the January and February discussion topics and dates for its Marketing Matters webinars, with more to be announced throughout the year. DMA Solutions’ growing webinar series plans to cover a variety of topics that are both informative and discussion based. Dan’l Mackey Almy, president and CEO of DMA Solutions, and […]
Posted inMarketing News, Home Page Slider, Southwest
Brookshire’s, Super 1 Foods Partner With ULM Athletics
University of Louisiana Monroe Athletics and Tyler, Texas-based Brookshire Grocery Company (BGC), a regional grocery store company with more than 180 locations and 10 throughout the Monroe area, have agreed to a new partnership that will bring the Warhawks brand into stores and the homes of fans and shoppers. Brookshire’s and Super 1 Foods will […]
Posted inMarketing News, Home Page Slider, National
Nielsen’s Bases Releases Top 25 List Of Breakthrough Innovations
Bases, a Nielsen global consumer business, has released its 2020 U.S. Bases Top 25 Breakthrough Innovations List. While COVID-19 will have an enduring and profound impact on the CPG industry, one thing that cannot be overlooked is the role that innovation plays today and in the new normal that emerges. Consumer needs and priorities are […]
Posted inMarketing News, Home Page Slider, Northeast
CitrusAd Unleashes Banner X For Grocery E-Commerce
CitrusAd has unleashed Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times traditional display media. Banner X ads are fully responsive, natively served banner ads with real-time personalization that are positioned in the grid of e-commerce product […]