U.S. consumers purchased barbecue-related consumer packaged goods items at a faster rate this past April than they did over the same period in 2019, according to new analysis from NCSolutions, a company for improving advertising effectiveness for the CPG ecosystem. Also, consumers spent more on a range of barbecue-focused products this April compared to March. NCSolutions found that […]
Category: Marketing News
Posted inMarketing News, Home Page Slider, National
Webinar: Strategies For CPG Revenue Growth In Inflationary Environment
The CPG industry is undergoing significant price inflation, driven by increased demand, out-of-stocks and a reduction in promotions and premiumization. To support CPG manufacturers and retailers as they navigate this evolving environment, IRI has released a new research report, “Revenue Growth in an Inflationary Environment.” IRI also will host a webinar on this topic at 1 p.m. […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Report Details Changes In Consumer Eating And Dining Habits
Social distancing restrictions put in place due to COVID-19 have dramatically impacted consumer eating habits. COVID Dining Journey: Eating at Home and Away From Home, a new report from Acosta, explores the notable increase in consumers’ preference for at-home dining and provides predictions on eating trends post-COVID. Acosta’s research found 92 percent of families plan to […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta’s FrontLine Marketing @Home Changes Product Sampling
COVID-19 significantly changed consumer grocery shopping behaviors, including product sampling, an important tactic for the consumer-packaged goods industry. What’s more, 36 percent of shoppers don’t plan to sample products in-store post-pandemic, according to Sampler research. FrontLine Marketing, a consumer marketing and merchandising activation company and division of Acosta, has launched the FrontLine Marketing @Home program, […]
Posted inMarketing News, Home Page Slider, Southeast
New Acosta Report Explores Rise In Frozen Foods During COVID-19
Consumer priorities changed significantly when COVID-19 hit the U.S. last year. As the country adjusted to social distancing restrictions, consumers’ heavy reliance on home cooking led to major shifts in grocery shopping trends. The Pandemic-Fueled Growth of Frozen Foods, a new report from Jacksonville, Florida-based Acosta details the recent increase in frozen food sales due to evolving consumer […]
Posted inMarketing News, Home Page Slider, Southeast
New Acosta Report Looks At Pandemic Effects On Consumer Groups
It has been more than a year since COVID-19 restrictions were put into place in the U.S., and consumer shopping habits have changed dramatically. In COVID Consumer Journey: Passive to Panic, a new report from Jacksonville, Florida-based Acosta, an integrated sales and marketing provider in the consumer-packaged goods (CPG) industry, breaks down changes in shopping […]
Posted inMarketing News, Home Page Slider, Southwest
Traditional Promotions Not Sustainable For Building Customer Loyalty
Symphony RetailAI, a global provider of integrated AI-powered marketing, merchandising and supply chain solutions for fast moving consumer goods (FMCG) retailers and manufacturers, has released “Personalized Promotions: The Key to Bigger Baskets and More Frequent Trips,” in partnership with Retail Systems Research. In the paper, RSR revealed that 64 percent of retail winners say that “increased price […]
Posted inMarketing News, Home Page Slider, National
IRI And BCG Release 2020 U.S. CPG Growth Leaders List
IRI and Boston Consulting Group have published their ninth annual CPG study revealing that the total CPG industry grew roughly 10.4 percent in 2020. This significantly outpaced the prior three-year compound annual growth rate (CAGR) of 1.8 percent due to COVID-related shifts in consumer shopping and consumption behavior. The report also predicts how consumer trends […]