In partnership with the Association of Coupon Professionals and the Coupon Bureau, St. Petersburg, Florida-based Catalina will be the first company to offer omnichannel marketing campaigns featuring the next standard in coupon security GS1 US (AI) 8112 in both digital and paper formats. This new 8112 standard will enable real-time validation of coupon offers at […]
Category: Marketing News
Posted inMarketing News, Home Page Slider, National
Research Highlights Permanence Of Sustainability-Marketed Products
The NYU Stern Center for Sustainable Business and IRI recently partnered to expand on research from the 2021 Sustainable Market Share Index, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods. Highlights from the latest research include: Growth through the COVID-19 pandemic In the face of unprecedented CPG growth in 2020 (+11 percent […]
Posted inMarketing News, Home Page Slider, National, The Kroger Co.
84.51° Delves Into Shifting Consumer Habits
A new kind of shopper has emerged in the wake of last year’s unprecedented disruption – the hybrid shopper – and for brands setting their 2021 holiday strategies, now is the time to learn what makes them tick and why a personalized, omnichannel approach is essential to connecting with them. 84.51°, a retail data science, […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Examines Evolving Impact Of COVID-19 On Consumer Behavior
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the consumer packaged goods industry, has released its latest COVID-19 Shopper Insights report, COVID-19 Shopper Insights: Which Habits Are Sticking? The report examines pandemic-related shopping behaviors that are continuing to impact the CPG industry as COVID-19 evolves. According to Acosta’s research, about 45 percent of […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta: Multicultural Shoppers Have Growing Influence In Grocery Retail
Jacksonville, Florida-based Acosta has released its second “The Why? Behind The Buy: Multicultural Shopper Insights” report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying power, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry. According to Acosta’s research, online grocery shopping among all shopper groups […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Acquires Impact Group, Launches Impact NSS and Acosta | Berg
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the CPG industry, has acquired Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands. As a result of the acquisition, Acosta will launch two new sub-brands: Impact NSS and Acosta | […]
Posted inMarketing News, Home Page Slider, Southeast
Acosta Signs Definitive Agreement To Acquire Impact Group
Acosta, a global integrated sales and marketing services provider in the consumer-packaged goods industry, has signed an agreement to acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands. By bringing the two companies together, Acosta is creating the industry’s preeminent sales […]
Posted inFood Service News, Home Page Slider, Marketing News, Southeast
Acosta And The Core Group Form Core Foodservice
Acosta, an integrated sales and marketing services company, and The Core Group, a foodservice sales agency, have created an agency focused on providing solutions for the foodservice industry’s new operating environment. Core Foodservice will bring together industry-leading capabilities from both Acosta and The Core Group, creating an organization designed to meet the requirements of new […]