Yoplait and Box Tops for Education recently helped with a library renovation at Dolores Huerta Elementary School in Lennox, California. Yoplait and Box Tops for Education identified the school through the work of Principal Maria Castellanos, who is dedicated to ensuring that all students at the school have an opportunity to thrive, even through the […]
Category: Marketing News
Posted inPrivate Label Brands, Marketing News, National
Catalina Identifies Top Private Brand Categories On The Move
With rising inflation and ongoing supply chain issues continuing to unsettle consumers, Catalina is tracking the sales impact on grocery retailers’ private and store brands. Private brand categories showing the biggest gains year to date through July 17, per Catalina’s Shopper Intelligence Platform, include baking mixes (up 40 percent), soup (up 17 percent), prepared foods (up 12 percent), […]
Posted inOnline Grocery Technology, Marketing News, Southwest
Symphony RetailAI: Omnichannel Shoppers Key To Growth
Dallas-based Symphony RetailAI has announced the findings of an analysis of nearly 600 million shopper transactions to determine the impact of today’s omnichannel grocery shopper. A key finding is that online household penetration reaches 6.4 percent, up 60 percent from pre-pandemic levels, and households that shop both in-store and online are growing at a rate of 10 […]
Posted inMarketing News, Southwest
Alpha Co. Joins PepsiCo.’s Juntos Crecemos Platform
Alpha Co. Marketing & Media, co-founded in 2019 by Juan Pablo Osorio, has announced its participation in PepsiCo’s Juntos Crecemos platform. The company has been working with the Houston community to help local Spanish speakers better reach their market. Juntos Crecemos “Together We Grow” is a $50 million platform aimed at strengthening Hispanic-owned businesses, specifically restaurants, bodegas and carnicerías, by addressing foundational challenges and supporting […]
Posted inMarketing News, Corporate Store News, West
Stater Bros. Announces Marketing Partnership With Toyota Arena
Ontario, California-based Toyota Arena has announced a partnership with Stater Bros. Markets. Guests of the arena will soon be able to experience the new branding of the North Patio, which will include live concerts featuring local bands and up-and-coming professional talent. “We are thrilled to welcome Stater Bros. Markets as a partner to Toyota Arena,” said […]
Posted inOnline Grocery Technology, Marketing News, West
Save A Lot, RangeMe Partner To Drive Product Innovation
Saint Ann, Missouri-based Save A Lot announced a partnership with RangeMe, a product discovery and sourcing platform, to scale the grocer’s sourcing efforts for new, innovative products. “Save A Lot is a limited assortment, hometown value grocer. That means we are laser focused on providing convenience, value and quality products for everyone who walks through our doors,” said […]
Posted inOnline Grocery Technology, Marketing News, National
Online Grocery Sales For Month Total $7.2B
Total U.S. online grocery sales in June climbed 6 percent year over year to $7.2 billion. For the second quarter, eGrocery posted $22.4 billion in sales, a gain of 1 percent compared to 2021, according to the Brick Meets Click/Mercatus Grocery Shopping Survey from June 29-30. “Inflation and COVID are creating cross-currents in the market as higher […]
Posted inMarketing News, National
Study Finds Online Grocery Shoppers Spend More But Struggle Financially
According to the dunnhumby Consumer Trends Tracker, U.S. online grocery shoppers spend more, are less loyal and struggle more financially. Omnichannel shoppers spend 1.5 times more on groceries than in-store only shoppers but spread their dollars between up to two times as many different retailers. In addition, households that shop online are 6 percent more […]