Fort Worth, Texas-based Ben E. Keith has hired Aimee Lakotas as VP of marketing. She joined the company on Sept. 7. A 25-year marketing veteran with experience in strategic marketing and brand building, Lakotas will report to David Werner, SVP, independent sales and marketing. “Ben E. Keith Foods continues to grow in a highly competitive marketplace and […]
Category: Marketing News
Posted inH-E-B, Independent Store News, Marketing News, Southwest
H-E-B’s Helping Heroes Initiative Honors First Responders In Texas
As part of its 18th Annual Helping Heroes initiative, thousands of Plano, Texas-based H-E-B employees honored and celebrated first responders across the state for their service. Helping Heroes is a companywide initiative that reinforces H-E-B’s commitment to emergency personnel and allows H-E-B employees to give back and engage in a day of service at fire, […]
Posted inOnline Grocery Technology, Marketing News, National
Study Finds Consumers Embrace Online, In-Store Shopping Habits
Acosta has previewed results of its “Online Grocery Landscape Report,” a shopper insights study on the attitudes and preferences surrounding online grocery shopping habits. Acosta conducted the research in June through its proprietary Shopper Community with input from more than 750 grocery shoppers across a range of age groups, behaviors and preferences. The research found […]
Posted inSupply Chain News, Marketing News, National
Survey Finds Consumers Shifting Grocery Purchasing Behaviors
Nearly half of Americans feel like they can’t afford their previous lifestyle and 76 percent of American consumers say their family has changed how they buy food with prices on the rise. In addition, two-thirds are more mindful of how they are spending their money. These findings are part of a new consumer sentiment survey […]
Posted inOnline Grocery Technology, Marketing News, National
Study Shows Prices Per Item Dipped As Basket Quantities Grew
Incisiv and Wynshop have revealed the findings from their State of Digital Grocery Performance Scorecard for July. Compared to June, the average price of an item in a digital basket decreased by $0.2 and the average basket size increased by 1.8 percent. The report is available for download on Grocery Doppio, an independent source of grocery insights […]
Posted inProduce News, Marketing News, Snacks Brands, Southwest
Avocados From Mexico, Takis Collaborate On Shopper Campaign
Dallas, Texas-based Takis has partnered with Avocados From Mexico to launch a new shopper marketing campaign, “Guackeepers Keep it Good.” The companies have recruited two soccer players, Landon Donovan and Rafael Márquez, as the company’s “Guackeepers.” The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans. “What […]
Posted inCorporate Store News, Marketing News, Southwest
Natural Grocers Promotes Anniversary With Coupons, Giveaways
Lakewood, Colorado-based Natural Grocers, a family-operated organic and natural grocery retailer in the U.S., is celebrating its 67th anniversary Aug. 18-20. Customers are invited to a three-day celebration offering savings, prizes and giveaways. Sixty-seven years ago, Margaret and Phillip Isely went door-to-door in Golden, Colorado, educating their neighbors about nutrition and handing out samples of homemade whole grain bread. […]
Posted inMarketing News, Center Store, Southeast
Bush’s Offers Pantry Organization Session With The Home Edit
Knoxville, Tennessee-based Bush’s Beans and professional organizing service The Home Edit are helping fans of the show transition into a mealtime routine with Bush’s Sidekicks. Through the Bush’s Sidekicks and The Home Edit Pantry Sweepstakes, the partners are offering fans the chance to win a personal, in-home organization session with The Home Edit team and virtually […]