During the recent FMI Midwinter Executive Conference, two experts discussed how the grocery market can sustain its profitability as the nation moves further from the COVID-19 pandemic. Karen Short is managing director for Credit Suisse, while Scott Moses serves as managing director and head of food retail and restaurants investment banking for Solomon Partners. The […]
Category: Marketing News
Posted inMarketing News, Southeast
Acosta Group To Align Collective Of Agencies To Lead In New Era Of Commerce
Jacksonville, Florida-based Acosta has launched Acosta Group, a new unified brand for the company, aligning its omnichannel retail, marketing and foodservice agencies to provide seamless access to the company’s end-to-end solutions. This builds on the company’s transformation and strategic investments over the past three years to position Acosta Group as a leading driver of sales growth […]
Posted inOnline Grocery Technology, Marketing News, Southeast
The Fresh Market Debuts Digital-Only Shoppable Format Magazine
Greensboro, North Carolina-based The Fresh Market has launched a new shoppable version of its magazine, previously available in print and online, in a exclusive digital-only format as another anchor to its digital transformation and retail media network strategy. Vendor advertising supported, the magazine features an interactive shoppable experience with similar content to the print version and provides inspiration […]
Posted inMarketing News, Albertsons, West
Albertsons Cos. Begins ‘Sincerely, Food’ Marketing Campaign
Boise, Idaho-based Albertsons Companies has launched “Sincerely, Food,” an omnichannel marketing campaign celebrating the company’s purpose. The campaign – told from the perspective of what food sees – is designed to boost awareness and drive positive perception of the grocer’s strengths in high-quality fresh produce, meats and seasonal ingredients, and to build a deeper connection between […]
Posted inMarketing News, National
Alliance Marketing Board Names New Directors
The Alliance Marketing Board of Directors has named executives to new roles within the company. “We would like to thank you each for your focus on our core mission during this season of change in our company,” the board shared in a statement. “Each of our businesses are highly successful and we’ve continued to innovate […]
Posted inMarketing News, Association News, National
IRI, Boston Consulting Group Announce CPG Growth Leaders
IRI and Boston Consulting Group, a global consulting firm, have released their 11th annual Growth Leaders report. The report analyzes the growth performance of hundreds of large, medium and small public and private CPG companies and highlights drivers of success in today’s market. “The leading CPGs in 2022 won by delivering pricing-led growth while maintaining or driving demand […]
Posted inMarketing News, National
Americans Believe Grocery Profits Are Higher Than Reality
Americans believe that grocery retailers are earning a 35.2 percent net profit margin, 14 times higher than their actual net profit margin average of 2.5 percent. They also think that food-at-home inflation is 24.3 percent, double the annual rate reported by the U.S. Bureau of Labor Statistics, according to the latest dunnhumby Consumer Trends Tracker. In the third […]
Posted inMarketing News, National
Survey Shows Grocery Prices Straining Household Budgets
More than half of American households say grocery prices are straining their budgets, according to a nationwide survey by marketing research company Decision Analyst Inc. The firm, based in Dallas/Fort Worth, Texas, recently conducted a study titled “Consumer Foresight: Beyond The Pandemic, Into Economic Uncertainty.” Among the study’s areas of focus was the effect of […]