In a new whitepaper, Albertsons Media Collective has shared a preliminary framework to standardize specifications, methodologies, terminology and disclosures across retail media networks. The collective, the retail media arm of Boise, Idaho-based Albertsons Cos., is hosting a discussion on the topic – Transforming Retail Media Through Standardization – alongside leaders from Omnicom Media Group, Pinterest […]
Category: Marketing News
Posted inOnline Grocery Technology, Marketing News, Midwest
AWG, University Of Illinois Collaborate On Digital Coupon Analytics Project
Thanks to a partnership with Kansas City, Kansas-based Associated Wholesale Grocers (AWG), graduate students at the University of Illinois’ Gies School of Business are researching the effectiveness of digital coupons on customer behavior. The company shared a statement on LinkedIn, stating “the students’ findings are helping to guide [our] digital coupon strategy.” Kate Favrow, director […]
Posted inMarketing News, National
Global Store Tours: IDDBA Presenter Explores Grocery Marketing Around The Globe
“We see daily deals, we see weekend deals, we see all these different ways to engage with people in different time periods.” This is how Anne-Marie Roerink, principal at 210 Analytics LLC, began her presentation at the What’s In Store Live stage June 5 at the IDDBA Show in Anaheim, California. Titled “Global Store Tours: […]
Posted inOnline Grocery Technology, Marketing News, National
Catalina Study Shows Price Hikes Despite Overall Inflation Rate
For the first quarter of 2023, prices in several food and personal care categories topped the overall rate of inflation in the U.S. and Europe, according to the Catalina Shopping Basket Index. To compile its latest economic report, Catalina tapped into its Shopper Intelligence Platform to look at the aggregate price increase of 10 common […]
Posted inMarketing News, Corporate Store News, Northeast
Giant Food, Baltimore City Partner For SNAP, EBT Promo Code
Giant Food has begun a partnership with Baltimore City, Maryland, that will help residents with SNAP and EBT benefits save on produce throughout the area. The program supports access to healthy produce at a critical time as recent federal rollbacks of SNAP Emergency Allotments result in many individuals being challenged to stretch their food dollars even […]
Posted inOnline Grocery Technology, Grocery Store Equipment, Marketing News, Southwest
Grocery TV Launches Large Format Digital Advertising Displays
Austin, Texas-based Grocery TV has announced the addition of 32-inch digital displays to its new front end product line, located in one of the most high-traffic areas of the store. Currently launched in a group of ShopRite supermarkets within the NYC DMA, Grocery TV’s new displays will continue being installed in more stores across its network. “As […]
Posted inMarketing News, Corporate Store News, Grocery Store Equipment, Northeast
Giant Eagle Introduces MyPerks Conveyor Belt Advertising
Pittsburgh, Pennsylvania-based Giant Eagle and MessageWrap have announced their latest partnership to promote the grocer’s myPerks loyalty program by transforming checkout conveyor belts into moving billboards. The belts highlight features and savings opportunities for Giant Eagle shoppers when they opt into and use the myPerks loyalty program. Additionally, the belt covers help cashiers explain the new program to shoppers. […]
Posted inMarketing News, Midwest, Snacks Brands
Jackson’s Expands Sales, Marketing Team With New Hires
Muskego, Wisconsin-based Jackson’s has expanded its sales and marketing team by adding three industry leaders to drive distribution throughout the country. Andy Malloy has been named president of sales and marketing, while Dan Wilfand and Todd Tolis join as director of natural channel sales and director of alternative channel sales, respectively. In his new role, […]