Walmart and Sam’s Club have launched the 13th annual Fight Hunger. Spark Change. campaign at all U.S. stores and club locations. The cause marketing initiative runs through May 3, with the goal of providing people facing hunger access to food and resources through Feeding America’s network of local food banks. Since its inception in 2014, […]
Category: Marketing News
Posted inIndependent Store News, Featured News, Marketing News, News, Northeast, Tops Friendly Markets
Tops Friendly Markets Launches MoolahVille Cash Back Rewards Program
Tops Friendly Markets is rolling out MoolahVille, a new rewards experience running through May 23 across all 147 stores. The program lets shoppers earn “Moolah” coins through everyday purchases and redeem them for unlimited $10 rewards cards, with an online component offering additional prizes including free groceries for a year. The program works on two […]
Posted inGrocery Research, Marketing News, National, News
Study Finds Food Affordability Rivals Taste As Top Purchase Driver
Food affordability has pulled even with taste as the two most important factors consumers consider when buying food, according to a new national survey from Stratovation Group and food and agriculture communications agency Inspire. More than half of respondents said rising food prices have strongly affected how they buy food at grocery stores or restaurants. […]
Posted inMeat/Seafood/Poultry, Marketing News, National, News
BAP Launches Responsible Seafood Campaign With Save Mart
Best Aquaculture Practices (BAP) has launched its “Seafood You Can Trust” marketing toolkit with The Save Mart Companies, deploying the campaign across all Save Mart and Lucky stores in California. What the toolkit includes The toolkit is a customizable campaign with a suite of assets – including in-store signage, digital banners, social media content and […]
Expert Article
Innovation: The Key To Longevity For Natural And Specialty Brands?
What role does innovation play in helping natural and specialty brands achieve long-term relevance and growth? Natural and specialty brands face increasing pressure to innovate not just to stand out, but to survive. Innovation has become critical for two main reasons: consumers demand better-for-you products with attributes that don’t currently exist in the category, and […]
Posted inOnline Grocery Technology, Association News, Marketing News, National, News
NGA Supports SNAP Modernization, EBT Fee Ban In House Farm Bill
The National Grocers Association announced that it supports provisions in the House Agriculture Committee Farm Bill text to modernize the Supplemental Nutrition Assistance Program, strengthen its integrity and expand food access. The legislation includes a five-year ban on EBT transaction fees, improvements to the Gus Schumacher Nutrition Incentive Program, permanent nationwide SNAP online purchasing and […]
Posted inBeverage News, Marketing News, News, Southeast
Coke Florida Surpasses $1M In Black History Month Investments
Coca-Cola Beverages Florida has invested more than $1 million to support technology access programs across Florida since launching its efforts in 2018, the Tampa-based bottler announced Feb. 11. As one of the largest Black-owned businesses in the United States, Coke Florida marks the 100th anniversary of Black History Month by continuing investments in education, technology […]
Posted inProduce News, Marketing News, News, Northeast
Keystone Fruit Marketing Promotes Gideon To Director Of Sales
Greencastle, Pennsylvania-based Keystone Fruit Marketing, a division of Progressive Produce, has promoted Matthew Gideon to director of sales. Gideon has been with Keystone since 2009, playing a key role in supporting the division’s growth and strengthening its year-round sweet onion program. In his new role, Gideon will be responsible for all aspects of sales for […]