Ann Arbor, Michigan-based AdAdapted, an advertising technology solution, has announced that TPN, a creative commerce agency specializing in CPG and shopper marketing, has selected the adtech solution provider to drive conversions for its CPG clients in the food and household cleaning categories. TPN chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase. […]
Category: Online Grocery Technology
Posted inOnline Grocery Technology, Midwest
Schnucks Deploys Instacart Caper Carts In Select Stores
St. Louis-based Schnucks Markets Inc. and Instacart will expand their omnichannel partnership by deploying Caper Carts, Instacart’s smart carts, in select stores. Caper Carts can identify items as they are added to the cart using computer vision and artificial intelligence, allowing customers to bag as they shop, skip the line and checkout on the cart […]
Posted inOnline Grocery Technology, National
Report: Strategic Fulfillment Can Drive Digital Profitability
Recent research by Incisiv, conducted in collaboration with FMI – The Food Industry Association and in partnership with RELEX, highlights the importance of strategic fulfillment in achieving digital profitability. With 69 percent of grocery sales in 2023 being digitally influenced, the grocery shopping experience has become firmly omnichannel. However, despite this boom, profitability […]
Posted inOnline Grocery Technology, National
June Online Grocery Sales Slip From Last Year
The U.S. online grocery market finished June with $7.1 billion in total sales, down 1.2 percent compared to last year’s $7.2 billion, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey. Although more households bought groceries online in June than last year, these users completed fewer orders during the month and average order […]
Posted inOnline Grocery Technology, Northeast
Tastewise Introduces Generative AI Solution, TasteGPT
Tastewise, an AI-powered market intelligence platform based in New York, is launching TasteGPT, its next evolution of generative AI solutions. While Tastewise already incorporates generative AI to help users at companies like Nestlé, Campbell’s, Mars, Givaudan and PepsiCo discover dish concepts, validate new product ideas and generate market research reports, the company is expanding its […]
Posted inOnline Grocery Technology, National
Research Reveals Changes In Online Shopper Behavior
Palo Alto, California-based SymphonyAI Retail CPG has released new global shopper research that highlights a rapid decline in online grocery shopping behavior. The analysis of more than 58 million shopper baskets of purchase data across the U.S. and Europe found that 52 percent of e-commerce grocery shoppers left the online channel over the last year. […]
Posted inOnline Grocery Technology, Executive News, Southwest
Insite AI Adds Joji As EVP Of Strategy Consulting
Bentonville, Arkansas-based Insite AI, an AI-enabled category and revenue growth partner for large consumer brands, has named Kristine Joji as EVP of strategy consulting. With a primary focus on consumables and secondary focus on grocery, Joji will focus on enabling major brands to price strategically, promote efficiently and grow category and market share. Joji is […]
Posted inFestival Foods, Midwest, Online Grocery Technology
Festival Foods Taps Upshop To Optimize Fresh Ops
With the goal of revolutionizing its fresh perimeter, Green Bay, Wisconsin-based Festival Foods has partnered with Upshop, a provider of AI-driven retail software, for store operations. This partnership is timely for Festival Foods as the organization gears up for growth and requires systems that can rapidly scale. With Upshop, store employees gain the ability to […]