On March 28 Food Lion launched its new brand strategy in 268 stores in Virginia, West Virginia and North Carolina. The changes focus on lower prices on thousands of...
Marketing News
Pat Callaghan, 61, plans to step down as president of Pepperidge Farm at the end of the Campbell Soup Co.’s fiscal year on July 31, after more than 30 years of service...
Tyson Foods Inc. will partner with Jose Cuervo and Tabasco hot sauce for a spring and early summer savings promotion, available in stores and online from April 30-June...
According to Harris Poll, 15 brands hold an eight-time consecutive run at the top of the 23rd annual EquiTrend study that measures equity of more than 1,500 brands...
Midan Marketing has released the first report in “The Consumers’ Case,” the marketer’s ongoing effort to help the meat industry keep its pulse on the ever-changing...
The name “Kraft Foods” has been around for decades, but the maker of all sorts of cereals, snacks and other well-known food products says it’s time to go in another...
A new research report published by Temkin Group, “2012 Temkin Loyalty Ratings,” indicates that only seven companies—four of which are grocery retailers—earned “very...
Food Marketing Institute (FMI) and Global Market Development Center (GMDC) plans to partner in offering a comprehensive conference in 2013 focused on health, beauty and...
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IDDBA Annual ConventionGeorge R. Brown Convention Center
Houston, TX