Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]
Category: Marketing News
Posted in, Beverage News, Marketing News, National
Marley Coffee Appoints Chris Hopkins SVP Of National Accounts
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins, who has more than 20 years of food and beverage sales experience, will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience […]
Posted in, Beverage News, Marketing News, National
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]
Posted in, Marketing News, National
Campbell’s Chunky Soup Brings Back ‘Mama’s Boy’ Ad Campaign
Campbell’s Chunky soup, the official soup sponsor of the NFL, is bringing back its “Mama’s Boy” advertising campaign this season. Campbell Soup Co. selected Victor Cruz, New York Giants wide receiver and Super Bowl XLVI champion, as the new face of the campaign, which was first introduced in 1997. By reprising the campaign, Campbell is […]
Posted in, Marketing News, National
New Study Shows U.S. Consumers Willing To Share Personal Data
A new landscape is emerging in the U.S.: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange. This finding is highlighted in “Sexy Little Numbers,” a new book by Dimitri Maex, managing director of OgilvyOne New York, the digital direct arm of Ogilvy & […]
Posted in, Marketing News, National
Campbell Celebrates Warhol With Limited-Edition Soup Cans
To celebrate the 50th anniversary of Andy Warhol’s 1962 famed work, “32 Campbell’s Soup Cans,” Campbell Soup Co. is introducing limited-edition cans of Campbell’s® Condensed Tomato soup with labels derived from original Warhol artwork. The four specially-designed labels reflect Warhol’s pop-art style and use vibrant, eye-catching color combinations like orange and blue, and pink and […]
Posted in, Marketing News, National
Vita Coco Signs Four Pro-Football Players To Athlete Lineup
Vita Coco has partnered with four pro-football players who are training in preparation for the upcoming season. The players include: Vernon Davis, San Francisco tight end; Larry Fitzgerald, Arizona wide receiver; Eric Decker, Denver wide receiver; and Devin Hester, Chicago wide receiver They will join Chicago basketball star Joakim Noah; Boston’s second baseman Dustin Pedroia; […]
Posted in, Marketing News, West
Giumarra Welcomes New West Coast Sales Hire
The Giumarra Cos. has added James Paul to its West Coast avocado and asparagus sales staff. Paul is a graduate of California Polytechnic University, where he received a Bachelor of Science degree in international business management. He comes to Giumarra with sales and marketing experience with Greg Paul Produce Sales Inc., based in Stockton, Calif., […]