Aug. 1 marked the official 45th anniversary of the Global Market Development Center (GMDC). The official celebration will take place at GMDC’s 2015 Health Beauty Wellness Conference taking place Oct. 1-5 in Phoenix, Arizona. As part of the runup to the celebration, GMDC shared some information from “The Evolution of Retail: Reinventing the Customer Experience,” […]
Category: Marketing News
Posted in, Marketing News, National, Women In The News
Free WISE Webinar To Cover Managing A Multi-Generational Workforce
Women Impacting Storebrand Excellence (WISE) will present the webinar “Write Me, Call Me, Email Me, Text Me!: Managing & Motivating a Multi-Generational Workforce” on Wednesday, Sept. 16, 12-1 p.m. Registration is complimentary. The webinar will focus on how to connect with and engage a multi-generational workforce, including how to foster mentorship and relationships among the […]
Posted in, Marketing News, National, Online Grocery Technology
Study: Mobile Technology Use Among Shoppers Rises As Retail Habits Change
Consumer financial services company Synchrony Financial has released findings from its 2015 Digital Study that further confirm the importance of a comprehensive mobile strategy for retailers to effectively engage shoppers and enhance the customer experience. The survey, conducted in March and April with nearly 7,000 Synchrony Bank cardholders and random shoppers nationwide, gathered insights on […]
Posted in, Center Store, Marketing News, National, New Products
Lean Cuisine Brand Gets A Makeover
The Lean Cuisine brand says it is reintroducing itself as a modern eating brand and ally for women’s wellness. No longer focused on diet, the Lean Cuisine brand relied on insights from hundreds of women as it evolved to reflect a shift in the way Americans—primarily women—are eating and shopping. Women want chef-inspired, ethnic dishes […]
Posted in, Marketing News, Midwest, National, Perishables, Suppliers
Photo Bomb Promotion Celebrates 10th National Bomb Pop Day
In honor of the 10th anniversary of National Bomb Pop Day, the iconic red, white and blue frozen ice pop is giving consumers the opportunity to win with the first ever Photo Bomb Pop (a.k.a. #PhotoBombPop) promotion. From June 25—which was National Bomb Pop Day—through July 9, consumers can submit their original photo bomb featuring a […]
Posted in, Marketing News, Meat/Seafood/Poultry, Southwest, Suppliers
Star Ranch Angus Beef Celebrates Summer With ‘100% Delicious’ Promo
Tyson Fresh Meats’ Star Ranch Angus beef brand is kicking off the summer grilling season with a “100% Delicious” promotion that runs June-August. It is the second promotion of 2015 centered on the brand’s 100% commitment to retail customers and consumers. Tyson Fresh Meats is a subsidiary of Tyson Foods Inc. “We want consumers to […]
Posted in, Marketing News, National, Produce News, West
Domex Superfresh Growers Relaunches #EatCherries Summer Social Media Promotion
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, is expanding on the success of its “Sweeten Up Your Summer” #EatCherries social promotion with the addition of more consumer-focused cherry content that will be made available to retail partners. During the 2014 cherry season Domex Superfresh […]
Posted in, Corporate Store News, Marketing News, West
Smart & Final’s Company Rebrand Focuses On ‘&’
Smart & Final, the company founded by J.S. Smart and H.D. Final, has a new branding campaign that it said places the ampersand (“&”)—already in the 144-year-old company’s name—front and center to showcase its relationship with both its customers and the communities it serves. The rollout includes print, radio, television and outdoor advertising in select markets […]