Bud Light has unveiled its plans for a new look. This redesign—the first major overhaul of Bud Light’s visual identity in eight years—will include a reimagined Bud Light logo and contemporized primary and secondary packaging and is part of a larger brand evolution under way at Bud Light. “In 2016, we’ll put a more modern […]
Category: Marketing News
Posted in, Marketing News, National, Produce News, Suppliers
Report: Q3 Sales Of ‘eat brighter!’-Branded Products Up Among 78% Of Suppliers
Results from a recent survey administered by Produce Marketing Association’s (PMA) Research Center show eat brighter! growing in presence, with 78 percent of suppliers reporting an increase in sales of products branded with eat brighter! during the third quarter of 2015. The study also finds increased activity over this period among grower-shippers and promotional boards […]
Posted in, Bonus Content, Marketing News, National, Produce News, Shelby Signature Content
Disney Is Using ‘The Force’ For Good
by Terrie Ellerbee/associate editor Since 2006, the goodies in Walt Disney Co. parks haven’t been as fatty, sweet or salty as they once were. That’s when the company updated its nutritional standards. The better-for-you change became no less than a guiding force for the organization, said John King, VP of licensing, consumables and Disney consumer […]
Posted in, Marketing News, Produce News, West
December Marks National Pear Month And Peak Season
The U.S. Department of Agriculture has officially declared December as National Pear Month, a time to celebrate the abundance and variety of USA Pears, now at their peak and available nationwide. Pears can star in festive appetizers and holiday feasts, gifted fresh, preserved as jam or chutney, and as portable, healthy snacks throughout this active […]
Posted in, Marketing News, Southeast
Flavor Of Georgia Contest To Host 10th Annual Event
Whether it’s a specialty sweet treat, small-batch pork sausage or pimento cheese made from Grandma’s secret recipe, the University of Georgia’s (UGA) Flavor of Georgia Food Product Contest shines a spotlight on the state’s craft food scene. The contest, which will celebrate its 10th year in 2016, has served as a springboard for participating food manufacturers, […]
Posted in, Equipment & Technology, Grocery Industry, Marketing News, Midwest, Suppliers
Michigan Marketing Company Creates Recipe Videos With Price Chopper
ViMax Media LLC, a Michigan-based food marketing agency, is teaming with New York-based Price Chopper to create custom recipe videos. They also will produce a series of specialty seasonal videos that highlight Price Chopper brands and prepared foods and custom Pinterest graphics that will be integrated with the Price Chopper video marketing campaign. The videos […]
Posted in, Center Store, Grocery Industry, Marketing News, Merchandising News, Southwest, Sustainability News
Steamboat Springs Location Wins Tom’s, Natural Grocers Contest
The Natural Grocers store in Steamboat Springs, Colorado, won Tom’s of Maine’s “Garbage to Green” promotion, a contest encouraging each of the chain’s 90 locations to reuse empty Tom’s of Maine products and reduce the amount of waste sent to local landfills. Participants created original Tom’s of Maine end cap displays incorporating the empty natural […]
Posted in, Executive News, Marketing News, National
Acosta Makes Executive Appointments As Two Leaders Set To Retire
Acosta Sales & Marketing has made two executive appointments as two of the company’s leaders are set to retire at the end of the month. David Johnson has been named president of the Acosta Military Division and Frank Cohenour has been appointed president of ADW Acosta, a division focused solely on Costco Wholesale. Johnson is […]