Sprout Nutrition (formerly Sprout Organic Foods) and Crossmark Inc. have partnered to bring organic whole foods to babies, toddlers and all family members. The partnership gives Sprout expanded category presence and broad access to retailers with consumer insight capabilities while broadening Crossmark’s presence within the baby and organic family snack categories. With this agreement, Sprout is […]
Category: Marketing News
Harris Teeter To Highlight ‘Delmarva-lous’ Brands With Regional Program
North Carolina-based Harris Teeter is rolling out its newest regional program, “Delmarva-lous.” The program, which will take place companywide, with emphasis in the DelMarVa region of Delaware; Maryland; Washington, D.C.; and Virginia, will feature 16 local brands through in-store promotions from May 11 through June 7. Delmarva-lous is Harris Teeter’s celebration of regional flavor, with […]
#GreatAmericanCookIn Challenges Millennials To Eat In For One Week In May
ConAgra is encouraging Millennials to reap the money-saving benefits of cooking simple recipes from home by hosting the #GreatAmericanCookIn Challenge and asking people to pledge to “cook in” for one week during the month of May using brands such as Hunt’s tomatoes, Egg Beaters, Pam, Ro*Tel, Peter Pan Simply Ground Peanut Butter and Reddi-wip. In partnership with Chicago […]
WMU Food Marketing Conference Outgrows Previous Venue, Sets Attendance Record
A new venue was needed for the Western Michigan University Food Marketing Conference this year. Previously held at the Radisson Plaza at Kalamazoo near the campus of WMU, the 51st annual conference took place April 11-12 at Devos Place in Grand Rapids, Michigan. “This venue was chosen because of the fact that we’ve outgrown our […]
Impact Of Millennials Explored At Home + Housewares Show
New research from Home Furnishings Network (HFN) on how Millennials make themselves at home was shared at the International Home + Housewares Show in Chicago in March. HFN chief brand officer Maureen Azzato opened the session, “How Millennials Make Themselves at Home,” with findings from HFN’s “2016 The Housewares Consumer Speaks” report. “There are now […]
Lowes Foods Introduces Next-Gen eCircular, Blending ‘Best Of Print And Digital’
Lowes Foods, with digital solutions provider Unata, has released a new 1-to-1 personalized, omni-channel eCircular for grocery retailers. The new eCircular currently is live with Lowes Foods as part of its Lowes Foods-To-Go website and will be live as a standalone online experience in May. According to the companies, until now, retailers have had significant […]
Acosta To Acquire Ignite Sales Management
Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, is acquiring Ignite Sales Management in Minnetrista, Minnesota. “Ignite is an expert in helping manufacturers build and grow profitable brands and a long-standing business partner of Acosta,” said Acosta President and CEO Robert Hill. “By combining the strengths of both organizations, we […]
Coca-Cola’s ‘Share A Coke’ Campaign Now Features Song Lyrics
This summer, The Coca-Cola Co.’s successful “Share a Coke” program says it will “strike all the right notes by inspiring music fans across the U.S. to celebrate a moment, a memory, a mood or a feeling, bringing people together through the universal love of music.” Packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life now […]
