The International Bottled Water Association (IBWA), in conjunction with research, consulting and financial services firm Beverage Marketing Corp. (BMC), has released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales rose 8.9 percent vs. the previous year. BMC now indicates that bottled water is poised […]
Category: Marketing News
Boone Brands To Introduce Chili Sauce ‘Comparable’ To Texas Pete
Texas Pete Chili Sauce fans may have reason to celebrate. More than one year ago, The Shelby Report published a story online announcing the discontinuation of the popular TW Garner Food Co. hot dog chili sauce. To date, that article has received more than 180—mostly negative—responses. Now, Boone Brands, a company located in Sanford, North Carolina, that […]
Budweiser’s Patriotic Campaign Features Word ‘America’ On Cans, Bottles
The word “Budweiser” will be replaced with “America” on the front of the Anheuser-Busch brand’s 12-oz. cans and bottles. Budweiser’s label also is being modified to add copy central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” The revamped cans will be […]
Sprout Nutrition And Crossmark Partner For Growth
Sprout Nutrition (formerly Sprout Organic Foods) and Crossmark Inc. have partnered to bring organic whole foods to babies, toddlers and all family members. The partnership gives Sprout expanded category presence and broad access to retailers with consumer insight capabilities while broadening Crossmark’s presence within the baby and organic family snack categories. With this agreement, Sprout is […]
Harris Teeter To Highlight ‘Delmarva-lous’ Brands With Regional Program
North Carolina-based Harris Teeter is rolling out its newest regional program, “Delmarva-lous.” The program, which will take place companywide, with emphasis in the DelMarVa region of Delaware; Maryland; Washington, D.C.; and Virginia, will feature 16 local brands through in-store promotions from May 11 through June 7. Delmarva-lous is Harris Teeter’s celebration of regional flavor, with […]
#GreatAmericanCookIn Challenges Millennials To Eat In For One Week In May
ConAgra is encouraging Millennials to reap the money-saving benefits of cooking simple recipes from home by hosting the #GreatAmericanCookIn Challenge and asking people to pledge to “cook in” for one week during the month of May using brands such as Hunt’s tomatoes, Egg Beaters, Pam, Ro*Tel, Peter Pan Simply Ground Peanut Butter and Reddi-wip. In partnership with Chicago […]
WMU Food Marketing Conference Outgrows Previous Venue, Sets Attendance Record
A new venue was needed for the Western Michigan University Food Marketing Conference this year. Previously held at the Radisson Plaza at Kalamazoo near the campus of WMU, the 51st annual conference took place April 11-12 at Devos Place in Grand Rapids, Michigan. “This venue was chosen because of the fact that we’ve outgrown our […]
Impact Of Millennials Explored At Home + Housewares Show
New research from Home Furnishings Network (HFN) on how Millennials make themselves at home was shared at the International Home + Housewares Show in Chicago in March. HFN chief brand officer Maureen Azzato opened the session, “How Millennials Make Themselves at Home,” with findings from HFN’s “2016 The Housewares Consumer Speaks” report. “There are now […]
