Campbell Soup Co. has appointed Adam Kmiec as director of digital marketing and social media. Kmiec, 32, will lead Campbell’s digital marketing and social media efforts to enhance consumer demand and build equity for the company and its brands. Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses […]
Category: Equipment & Technology
Posted in, Equipment & Technology, West
New Loyalty Program Begins At C&K Market
C&K Market Inc., operating 62 stores in Oregon and California under the banners Ray’s Food Place, Shop Smart, and C&K Market, has signed with Accelitec Inc., to launch a Customer Relationship Management platform. The launch of this new platform is an exciting step forward for the family owned and privately held Brookings,Ore.-based company, according to […]
Posted in, Equipment & Technology, National
Shopko Partners with Wishabi to Launch Digital Circular
Shopko Stores Operating Co. LLC in partnership with Wishabi has launched its new digital circular. Accessible at www.shopko.com, the digital circular immediately highlights Shopko’s weekly deals. Wishabi’s patent-pending technology allows consumers to quickly discover the best deals, get reviews and ratings and shop directly though the digital circular across all their favorite devices. Using discount […]
Posted in, Equipment & Technology, Marketing News, National
FMI’s Walsh: ‘Back To The Future’ For Chicago Show In 2014
Though FMI 2012 The Food Retail Show just wrapped up in Dallas, Texas, Food Marketing Institute officials already are preparing for the big show in 2014. Pat Walsh, SVP of industry relations, education and research for FMI, tells The Shelby Report that show will be held at McCormick Place in Chicago. It is scheduled for […]
Posted in, Equipment & Technology, Marketing News, National
Pretzel Crisps Star In Online Music Video
Snack Factory has launched its “One Snack” digital marketing campaign for its Pretzel Crisps®, 110-calorie, flat-baked pretzel crackers. The campaign kicked off April 25 with online video content for its 240,000-plus Facebook and Twitter fans. “We needed a way to better engage with our social media communities and on the web,” said Perry Abbenante, VP […]
Posted in, Equipment & Technology, Organic Natural, Southwest
Mile High Organics Is Nation’s First USDA-Certified Organic Online Grocer
Colorado-based Mile High Organics, a leading organic produce and natural grocery delivery service, is the first online grocery retailer in the United States to receive USDA organic certification. The voluntary certification assures customers of the company’s commitment to transparency and traceability, and to supporting organic farmers through the delivery of high-quality food, according to company […]
Posted in, Equipment & Technology, National
ROFDA, Media Solutions Corp. Announce Partnership
Media Solutions Corp. (MSC) and Retailer Owned Food Distributors & Associates (ROFDA) have announced their partnership to provide ROFDA member distributors new services to help their independent retailer customers to compete more favorably. “We founded MSC in July of 2011 and the very first call we made was to ROFDA to brainstorm how MSC could […]
Posted in, Beverage News, Equipment & Technology, National
IBWA Joins Curbside Value Partnership
In its ongoing quest to provide companies and organizations with a voluntary solution to the urgent need to address recycling rates, the Curbside Value Partnership (CVP) has announced another addition to its sponsor list: the International Bottled Water Association (IBWA). “Just feet from the curb, Americans make decisions every day about whether or not to […]