Thrive Market has launched the Climate Action Working Group, a new initiative designed to help its consumer brand partners and owned-brand suppliers measure and reduce their carbon and plastic footprints.
The program was developed in partnership with Planet FWD, PCX Markets and Climate Positive Consulting. It provides education, measurement tools and frameworks to help brands track carbon emissions and plastic packaging impacts.
“Together, businesses can be a force for good in addressing carbon and plastic footprints,” said Nick Green, co-founder and CEO of Thrive Market. “With more than 1,000 brands on our platform, we are mobilizing consumer brands and suppliers across our ecosystem to turn climate ambition into measurable progress.”
The initiative supports Thrive Market’s broader Scope 3 climate goals. The company has committed to working with suppliers representing 67 percent of emissions from purchased goods, services and upstream transportation to set science-aligned targets by 2030.
In its first year, the program will focus on helping brands establish baselines and set reduction targets. The goal is for 100 percent of participants to measure their carbon emissions and set science-aligned targets. Brands already measuring emissions will move toward target validation or deeper reductions. On the plastic side, the working group aims for 100 percent of participants to measure their plastic footprint annually and establish reduction targets, with brands already tracking usage demonstrating year-over-year improvement.
“With climate disclosure rules and packaging reporting regulations expanding across the U.S., brands are being asked to back their environmental claims with real data,” said David Jaber, CEO of Climate Positive Consulting. “This working group gives companies a pathway to start measuring their footprint, and, if they choose, commit to science-based climate goals with progress tracked year over year.”
The program is structured in two tracks. The carbon track, led by Planet FWD, starts with measurement fundamentals before moving into target setting and science-aligned reductions.
“What makes this working group different is the convening power,” said Julia Collins, CEO of Planet FWD. “When a retailer like Thrive Market mobilizes its entire supplier ecosystem around a shared measurement framework, the impact compounds in a way that individual brand efforts simply can’t match.”
The plastic track, led by PCX Markets, will launch in the first half of the year with webinars and resources to help brands measure their plastic footprint, identify reduction strategies and prepare for emerging packaging regulations including extended producer responsibility reporting.
“Getting started with measuring and managing plastic and packaging responsibility can feel overwhelming for many brands,” said Sebastian DiGrande, CEO of PCX Markets.
“Our goal is to break the process down into practical steps: starting with simple tools and checklists to help companies measure their plastic footprint, then helping them evaluate reduction strategies, offsetting options, and navigating complex EPR compliance requirements with scalable tools and services.”
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