Sugar Factory, the restaurant and lifestyle brand, is entering the grocery space with the launch of Sugar Factory at Home, a new retail division debuting with frozen Rainbow Sliders now available at Jewel-Osco locations across Illinois, Indiana and Iowa.
The product translates one of the brand’s signature menu items into a frozen format: fully cooked beef sliders served on colorful buns. The sliders are available in cheese and beef varieties in five-pack and 10-pack formats, with a suggested retail price of $9.99. The company said a broader national rollout is underway.
“Sugar Factory built its reputation on experiences people can’t stop talking about. Rainbow Sliders bring that same energy into the freezer aisle,” said Nick Andoni, partner at Sugar Factory at Home.
Product Details
Each slider features a 0.8-ounce beef patty and delivers up to 16 grams of protein per two-slider serving. The company notes the product is made without seed oils. Every box includes a collectible rubber duck in one of five colors with varying rarity levels, including limited-edition versions.
Boxing champion Mike Tyson is serving as brand ambassador for the launch. “Sugar Factory’s Rainbow Sliders have always been a personal favorite and a must-have for my family,” Tyson said.
Sugar Factory operates restaurant locations globally and is known for its over-the-top dining presentations.