RELEX Solutions has launched RELEX Franchise Pricing, a new capability that enables franchisors to optimize pricing across company-owned stores and franchise locations within a single platform. The tool is available as an enhancement to RELEX Price Optimization within the company’s pricing and promotions suite.
The solution is designed for organizations operating hybrid retail models — a growing segment that includes grocery, convenience and specialty retail chains with a mix of corporate and independently owned locations. It delivers scalable price recommendations supported by competitive intelligence and zone-level market insights while maintaining centralized pricing governance.
“Managing pricing across mixed ownership models presents very real challenges for retailers,” said Brian Kilcourse, managing director at RSR Research.
“When pricing processes rely on spreadsheets and siloed systems, it becomes difficult to ensure alignment, monitor compliance, or respond quickly to competitive pressures. Franchisees often lack access to the broader market intelligence needed to price effectively in local markets. Bringing franchise and retail pricing into a unified platform, supported by competitive intelligence, is vital for improving visibility, consistency and collaboration across the network.”
The challenge is widespread. Many franchisors still rely on spreadsheets and disconnected tools to manage pricing across mixed ownership networks, resulting in margin leakage, inconsistent price perception and slower responses to competitive moves or cost changes.
RELEX Franchise Pricing brings franchise and retail pricing into a unified environment, enabling franchisors to balance suggested retail prices, wholesale transfer prices and franchisee margins. The solution allows organizations to optimize prices independently or in coordination with broader retail strategy, supported by competitive benchmarking at the zone and SKU level.
Centralized pricing rules help ensure consistency and compliance, while automated recommendations, scenario evaluation and exception-based workflows reduce manual effort and focus attention on the highest-impact decisions.
“Managing pricing across franchise networks requires a careful balance between brand control and local competitiveness,” said Mikko Kärkkäinen, co-founder and CEO of RELEX Solutions.
“With Franchise Pricing, we are giving franchisors a scalable way to align pricing strategy across their entire network while providing franchisees with the insights they need to compete effectively in their local markets.”
RELEX Solutions provides a unified, AI-native platform for retail and supply chain planning. Its customer base includes ADUSA, Circle K, Dollar Tree and Family Dollar, M&S Food, PetSmart, The Home Depot and other major retailers, manufacturers and wholesalers.
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