The Kroger Co. is inviting customers to round up their purchases to the nearest dollar at checkout through April 30 to support World Wildlife Fund’s conservation efforts. The Kroger Co. Zero Hunger | Zero Waste Foundation will match customer donations up to $50,000.
“Earth Month serves as a reminder each year that our choices have an impact on our planet, from the foods we eat to how we contribute to cleaner, healthier communities,” said Keith Dailey, group VP of public affairs and chief sustainability officer at Kroger.
“Throughout April, as part of Kroger’s Zero Hunger | Zero Waste mission, we are teaming up with World Wildlife Fund to make it easy for our customers to support conservation here at home and around the world.”
Funds raised through the campaign will advance WWF’s conservation and sustainability efforts domestically and internationally. WWF works in 100 countries and is supported by five million members worldwide.
“Nature underpins everything in our daily lives, including our food, health and well-being, and why it’s so vital to do what we can to protect it,” said Sheila Bonini, SVP of private sector engagement at World Wildlife Fund.
“For over a decade, Kroger has committed to supporting that mission, working alongside WWF to advance sustainability and prevent food waste, a major threat to nature.”
Beyond the register campaign, Kroger divisions are activating Earth Month initiatives across the country.
In the Cincinnati/Dayton division, associates will partner with the Arbor Day Foundation and volunteers from Cummins Inc. to plant 45 trees in Newport, Kentucky, at Kroger’s new store. Fred Meyer associates are hosting a community cleanup with music and giveaways.
Mariano’s is fighting food waste alongside Major League Baseball All-Star Curtis Granderson and the Grand Giving Campaign through a food rescue pilot at select locations, increasing food rescue by more than 500 percent at participating stores. On Earth Day, April 22, Kroger Michigan division associates will volunteer at Camp Fish Tales, supporting campers with disabilities and medical conditions.
Kroger also highlighted its collaboration with vendors like CMI Orchards and Royal Family Farms that invest in regenerative farming practices to restore soil health and promote biodiversity.
Kroger serves more than 11 million customers daily through its family of companies, with more than 400,000 associates. The company’s 2025 Responsible Business Report detailing its Zero Hunger | Zero Waste progress is available at thekrogerco.com.
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