H-E-B has opened entries for its 13th annual Quest for Texas Best competition, giving Lone Star State-based product makers until April 22 to submit products for a chance at shelf placement and a share of $100,000 in cash prizes.
The grand-prize winner receives $50,000, the “Texas Best” title and a spot in H-E-B stores statewide. First place garners $25,000, second place $15,000 and third place $10,000.
H-E-B business development managers will review submissions and select finalists to present before a panel of judges in October.
Since the competition launched, H-E-B has reviewed more than 7,000 Texas-made products, discovered some 1,000 items and awarded nearly $3 million.
Winning entries have spanned a range of food and non-food categories – from cookies, coffees, empanadas, pickles and pho to beauty items, toys, home goods, gardening supplies and coolers.
James Harris, senior director of diversity and inclusion and supplier diversity at H-E-B, said the competition continues to turn up unexpected talent.
“We look forward to connecting with Texas-based innovators each year and providing exciting opportunities through this competition,” Harris said. “I can’t wait to see what products are brought to the table this year.
“After 12 years of the H-E-B Quest for Texas Best, the creativity and ingenuity of Texans still inspire me.”
Entrants can meet with H-E-B sourcing leaders at informational sessions scheduled for April 8, 15 and 21. Registration is required.
Entry details, session registration and the two-minute video submission requirement are all available at HEB.com/quest.
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