Land O’Lakes has been named the most trusted butter brand in the U.S., according to Newsweek‘s 2026 Most Trusted Brand Awards, conducted by market research firm BrandSpark. The designation is based on an unaided survey of more than 35,000 American shoppers asked to name – without prompts or brand lists – the brands they trust most across grocery store categories.
The methodology is designed to surface brands that are top-of-mind rather than those benefiting from prompted recognition. Land O’Lakes Butter led the dairy category under that measure.
Heather Anfang, president of dairy foods and EVP of Land O’Lakes Inc., said the recognition reflects a commitment the cooperative’s farmer-owners take seriously – particularly now.
“Earning consumers’ trust, especially in today’s value-driven environment, is a responsibility we take seriously and making quality, dependable butter only matters if consumers trust us to make their mealtime efforts a little more magical,” Anfang said. “This recognition reinforces what our farmer-owners and teams work toward every day: delivering butter and delicious dairy products people can count on.”
The Newsweek report noted that trust in top-ranked brands is driven more by consistent consumer experience than by marketing. The survey found that even as shoppers shift toward private label to manage food costs, certain categories – butter among them – remain areas where brand loyalty persists.
About Land O’Lakes
Founded in 1921 by 320 Minnesota dairy farmers, Land O’Lakes operates as a member-owned cooperative with more than 1,200 dairy producers, 500-plus agricultural producers and 800-plus retail owners across all 50 states and more than 60 countries. Its dairy foods division produces butter, cheese, spreads and specialty dairy ingredients for home cooks and foodservice professionals.