Field & Fork Network’s Double Up Food Bucks NY (DUFBNY) program has surpassed one million transactions since launching in 2014, with more than 500,000 of those occurring in 2025 alone. The milestone comes as grocery prices remain nearly 30 percent above February 2020 levels and food hardship stays elevated across New York state.
DUFBNY provides a free, automatic dollar-for-dollar match on SNAP purchases of eligible fresh fruits and vegetables – up to $20 per day at grocery stores and up to $50 per day at farm-direct locations. What began as a pilot at seven farmers markets now operates at more than 320 locations across 53 of 57 counties outside New York City, serving a region where more than 590,000 households – nearly 1.1 million people – rely on SNAP benefits.
Built to scale
The program’s expansion over the past decade was driven by investment in point-of-sale infrastructure. DUFBNY operates across five POS options, including integration with automated grocery coupon systems that allow eligible shoppers to receive the incentive through a standard EBT transaction — with no additional steps required at checkout.
Lisa French, CEO of Field & Fork Network, said the program’s operational design was central to its growth.
“Surpassing one million Double Up Food Bucks NY transactions proves that nutrition incentives work best when they are made available where SNAP families already shop,” French said.
“The program grew because we invested early in solving the operational barriers that often prevent nutrition incentives from scaling. By building a model that is seamless for operators and simple for shoppers, we have been able to expand access to fresh produce in a way that is both practical and responsive to rising need.”
Economic impact
Since 2014, DUFBNY has supported more than $8.2 million in fresh produce purchases, generated $12.2 million in economic impact for local communities and directed $2.3 million toward New York farmers. The program’s farm-direct component — with its higher daily match ceiling — is designed to connect SNAP households directly with local agricultural producers.
More information is available at DoubleUpNYS.com.
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