The National Confectioners Association (NCA) has unveiled a redesigned AlwaysATreat.com, expanding the site’s resources for consumers, policymakers and media as the confectionery industry faces heightened scrutiny in state and federal nutrition policy debates.
What’s new
The updated site features improved navigation, expanded resources and new tools that make it easier to explore facts about chocolate and candy, from understanding sugar and nutrition labels to learning how confectionery fits into seasonal celebrations and everyday moments.
Data highlighted on the site reinforces what research consistently shows: consumers in the U.S. enjoy chocolate and candy 2 to 3 times per week, averaging about 40 calories and just one teaspoon of added sugar per day from confectionery items.
Policy angle
NCA President and CEO John Downs framed the relaunch explicitly around Washington dynamics.
“In Washington and state capitals across the country, where nutrition policy debates are hyper-focused on food ingredients, our strategic advocacy communications are focused on delivering clear data and insights related to how people actually interact with the confectionery category that distinguish chocolate and candy from other foods,” Downs said. “AlwaysATreat.com reflects the confectionery industry’s commitment to transparency and to sharing real data about how people enjoy our products.”
Transparency messaging
The site also showcases how America’s chocolate and candy companies are providing greater transparency, more portion guidance options and clear front-of-pack calorie labeling to help consumers make informed choices and manage their sugar intake.
The relaunch comes as NCA’s member companies — which drive $54 billion in retail sales — navigate an active regulatory environment, including ongoing debates at the state level over food ingredients and labeling.
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