The Independent Grocers Alliance (IGA) has begun a Red Oval Partnership with the National Pork Board (NPB), reinforcing IGA’s commitment to sharing meaningful resources to independent grocers to help them better serve their shoppers.
Through the partnership, the National Pork Board will collaborate with IGA member stores on in-store promotions, shopper marketing initiatives and educational resources featuring the new Taste What Pork Can Do brand. The partnership will help IGA stores elevate the pork category, inspire meal ideas and drive incremental sales while highlighting pork’s versatility, flavor and value.
“IGA retailers are deeply connected to their customers and their communities,” said Michael La Kier, VP of brand development at IGA. “This partnership with the National Pork Board provides our independent grocers with powerful tools and insights to grow the pork category while offering shoppers trusted, high-quality protein options they can feel good about serving their families.”
Partnership marks Pork Checkoff 40th anniversary
The partnership coincides with a milestone year for the Pork Checkoff, as the National Pork Board celebrates 40 years of industry progress. Since its implementation in 1986, the Pork Checkoff has invested in promotion, research and education to strengthen the U.S. pork industry, expand markets and build consumer trust.
“Collaborating with IGA allows us to reach shoppers where community and food intersect: at their local independent grocery store,” said Neal Hull, director of domestic market development at NPB. “As we celebrate 40 years of progress, this partnership underscores the importance of working alongside retailers to meet evolving consumer needs and grow the pork category together.”
IGA retailers will have access to turnkey Red Oval marketing assets, category insights and promotional support designed to drive traffic, increase basket size and position pork as a versatile choice for everyday meals and special occasions.
IGA is the world’s largest voluntary supermarket network, with thousands of independently-owned and -operated stores worldwide. Founded on the principles of local ownership, community involvement and exceptional customer service, IGA retailers are dedicated to providing quality products and personalized shopping experiences that reflect the neighborhoods they serve.
The National Pork Board leads as a catalyst and connector to add value and build trust among those who produce, process, sell and consume pork worldwide. Empowered by the Pork Act and Order, NPB achieves its strategic objectives through promotion, research and education.
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