The International Dairy Deli Bakery Association (IDDBA) underwent a brand refresh and is debuting its new tagline, “Thinking Outside the Aisle.”
The refreshed brand reflects IDDBA’s evolution as the essential resource for dairy, deli and bakery professionals – honoring the strength of its perimeter-focused categories while embracing forward-looking leadership and innovation.
IDDBA’s mission remains its foundation – to empower and connect dairy, deli and bakery professionals through cutting-edge insights, transformative education and events driving innovation, growth and lasting success across a diverse community.
Building on that foundation, IDDBA’s vision is to be the resource connecting a global community that inspires innovation, fosters collaboration and shapes the future of dairy, deli and bakery across the food industry ecosystem.
New tagline reflects tradition and innovation
At the heart of this brand evolution is the new tagline, “Thinking Outside the Aisle.”
Rooted in tradition yet driven by fresh thinking, the tagline aims to capture the strength of IDDBA’s core fresh categories and its commitment to challenging convention, sparking creativity and advancing the industry.
The brand refresh comes as IDDBA prepares for IDDBA 2026, which will introduce a lineup of new and enhanced experiences designed to inspire discovery, innovation and connection across dairy, deli and bakery.
New and enhanced experiences include retail store tours offering guided visits to Orlando-area grocery stores with fresh merchandising and operational insights and an Innovation Showcase Awards program spotlighting the most innovative new products shaping the year ahead. There also will be a Close Up Kitchen with Celebrity Talent featuring expanded meet-and-greets and culinary demonstrations with celebrity chefs and personalities.
Additional highlights include Champions of Change Recognition, an expanded celebration honoring industry leaders making significant contributions across retail and the fresh food supply chain, and an elevated Monday Night Party reimagined as a networking experience featuring exhibitor collaboration and product-driven engagement.
Strategic imperatives guide future direction
“More than a new look or tagline, this brand refresh marks the beginning of a bold new chapter for IDDBA,” the association said in a statement.
“It sets in motion a series of initiatives built around our three strategic imperatives – evolve show, extend impact and expand audience – all guided by the six key forces shaping our industry: people, food safety, technology, consolidation, competition and community.”
These priorities will come to life at IDDBA 2026, the organization’s annual expo, where attendees can expect fresh perspectives, deeper engagement and new networking opportunities designed to spark ideas, inspire solutions and drive success for members and the industry at large.
IDDBA 2026 is set for June 7-9 in Orlando, Florida.
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